“Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.” – Paul Rand
Graphic designers dwell at the convergence of several different design disciplines and fine art. They are asked to consider both form and function. Communication and expression. They are required to translate abstract concepts into visual form and are often central in the creative process for many different types of organizations and businesses.
The Graphic Design program at Augsburg University offers a unique experiential design studio approach through interdisciplinary teaching of design thinking and problem solving. This is accomplished through collaboration not only with other disciplines within the University but also local and international community partners. By taking what we refer to as an Agency approach, the program is structured to incorporate the best of a liberal arts degree with the application of professional studies. Embedded in the Augsburg University’s Graphic Design program, design & agency is the ethos and function of a trans-disciplinary design studio. The structure of this studio gives students the opportunity to work with clients. The process is defined by professors working alongside students to mentor, guide and collaborate with them through to the development of design solutions for clients.
GRAPHIC DESIGN STUDENT WORK