MKT 252 Principles of Marketing
Principles of basic policy and strategy issues in marketing. Legal,
ethical, competitive, behavioral, economic, and technological factors as
they affect product, promotion, marketing channel, and pricing decisions.
MKT 350 Consumer Behavior
Consumer behavior theories and principles as they apply to the consumer
decision-making process. Impact of attitudes, values, personality, and
motivation on individual decision processes. Analysis of cultural, ethnic,
social class, family, and purchase situation influences. Application to
everyday purchasing situations. (Prereq.: MKT 252 or consent of instructor)
MKT 352 Marketing Research and Analysis
Research process as an aid to decision making. Emphasis on development
of research proposal, methodology, and collection and analysis of data.
(Prereq.: MKT 252, BUS 379, ECO 113, or consent of instructor)
MKT 354 Sales Management
Formulation, implementation, evaluation and control of sales force
programs designed to carry out marketing objectives. Management of sales
force recruitment, departmental structure, training, motivation, territory
allocation, quotas and compensation. (Prereq.: MKT 252 or consent of instructor)
MKT 355 Marketing Communications
Integration of advertising, public relations, sales promotion design,
evaluation, and personal selling into a coherent promotion mix. (Prereq.:
MKT 252) Note: Either MKT 355 or 357 can be taken for graduation credit,
but not both.
MKT 357 Advertising
An introduction to print, broadcast, and Web-based advertising and
promotion as important elements in modern marketing and communications.
Note: Either MKT 355 or 357 can be taken for graduation credit, but not
both.
MKT 450 Marketing Management
Application of marketing concepts to day-to-day strategies and long-term
planning issues; development and implementation of marketing plans. (Prereq.:
MKT 252, MKT 352, MKT 355 or 357, or consent of instructor)
MKT 466 International Marketing
This course examines those issues and activities unique to marketing
in an international setting. Emphasis is also placed on adaptation of a
marketing mix according to the international marketing environment. (Prereq.:
MKT 252.)
MKT 495 Topics
Lectures, discussions, meetings with members of the staff or visiting
faculty regarding research methodology and current national and international
business problems and policies. (Prereq.: consent of instructor)
Internships and Independent Study Courses:
MKT 499 Independent Study/Research
