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Overview Courses Degree Requirements
 

Marketing Major

Business Administration Core Requirements including:

  • ECO 112 Principles of Macroeconomics
  • ECO 113 Principles of Microeconomics
  • MIS 260 Problem Solving for Business
  • ACC 221 Principles of Accounting I
  • ACC 222 Principles of Accounting II
  • BUS 242 Principles of Management
    • or BUS 200 Exploring Business as Vocation
  • MKT 252 Principles of Marketing
  • BUS 379 Quantitative Methods for Business and Economics
    • or BUS 264 Statistical Literacy for Managers
  • FIN 331 Financial Management
  • BUS 301 Business Law

Required Marketing Courses including:

  • MKT 352 Marketing Research/Analysis
  • MKT 450 Marketing Management
  • MKT 466 International Marketing
  • MKT 350 Consumer Behavior
    • or MKT 354 Sales Management
  • MKT 355 Marketing Communications
    • or MKT 357 Advertising

Note: All business majors are encouraged to take KEY 490 "Vocation and the Meaning of Success" to fulfill the Augsburg Core Curriculum Senior Keystone Requirement

Marketing Major checklist

Marketing Minor

Five courses including

  • MKT 252 Principles of Marketing
  • MKT 355 Marketing Communications
    • or 357 Advertising
  • MKT 352 Marketing Research and Analysis
  • Two additional marketing courses

This minor is recommended for anyone who wishes to further their knowledge of the marketing field.

Specialization in Marketing (Weekend College students only)

Business core plus 3 courses :

  • MKT 352 Marketing Research
  • MKT 355 Marketing Communications
    • or MKT 357 Advertising
  • MKT 450 Marketing Management

Marketing Specialization checklist