Marketing

The Marketing major prepares students for professional careers in a wide variety of marketing functions within both business and nonprofit organizations. Career avenues include marketing research, product management, marketing communications (e.g., advertising, public relations, sales promotion), and sales. Marketing courses focus on integrating both theory and practical applications, with an emphasis on hands-on projects. Augsburg’s metropolitan location makes it easy for marketing students to complete marketing plans, research studies, and other projects for leading Twin Cities companies and nonprofit organizations.

Degree and Major Requirements

Marketing Major

Business Core Requirements

Seven courses including:

  • ACC 221 – Introduction to Financial Accounting
  • ACC 222 – Introduction to Managerial Accounting
  • BUS 242 – Principles of Management
    •  or BUS 200 – Exploring Business as a Vocation
  • ECO 113 – Principles of Microeconomics
  • FIN 331 – Financial Management
  • MIS 260 – Problem Solving for Business
  • MKT 252 – Principles of Marketing

Required Marketing Courses

Eight courses including:

  • ECO 112 – Principles of Macroeconomics
  • MIS 264 – Statistical Literacy for Managers
    •  or MIS 379 – Quantitative Methods for Business and Economics
  • BUS 301 – Business Law
  • MKT 352 – Marketing Research and Analysis
  • MKT 450 – Marketing Management
  • MKT 466 – International Marketing
  • MKT 350 – Consumer Behavior
    •  or MKT 354 – Sales Management
  • MKT 355 – Marketing Communications
    •  or MKT 357 – Advertising

Graduation Skills

Graduation skills in Critical Thinking (CT), Quantitative Reasoning (QR), Speaking (S), and Writing (W) are embedded throughout the offered courses and are met by completing the major.

Transfer students must consult an advisor about potential adjustments to their course requirements to fulfill each of these skills.

Note: All business majors are encouraged to take KEY 490 Vocation and the Meaning of Success to fulfill the Augsburg Core Curriculum Senior Keystone requirement.

Minor in Marketing

Five courses including:

  • MKT 252 – Principles of Marketing
  • MKT 352 – Marketing Research and Analysis
  • MKT 355 – Marketing Communications
    •  or MKT 357 – Advertising
  • Two additional marketing courses.

This minor is recommended for students who wish to further their knowledge of the marketing field.

For a complete list of courses and descriptions, see the Course Description Search.