Marketing

The Marketing major prepares students for professional careers in a wide variety of marketing functions within both businesses and nonprofit organizations. Career avenues include marketing research, product management, marketing communications (such as advertising, public relations and sales promotion), and sales. Marketing courses focus on integrating both theory and practical applications, with an emphasis on hands-on projects. Augsburg’s metropolitan location makes it easy for marketing students to complete marketing plans, research studies, and other projects for leading Twin Cities companies and nonprofit organizations, and provides opportunities for working in the marketing field after graduation.

Marketing Major

Business Core Requirements

Required Marketing Courses:

Five courses including:

MKT 352 – Marketing Research and Analysis

MKT 450 – Marketing Management

MKT 466 – International Marketing

MKT 350 – Consumer Behavior

or MKT 354 – Sales Management

MKT 355 – Marketing Communications

or MKT 357 – Advertising

Graduation Skills

Graduation skills in Critical Thinking (CT), Quantitative Reasoning (QR), Speaking (S), and Writing (W) are embedded throughout the offered courses and are met by completing the major.

Transfer students must consult an advisor about potential adjustments to their course requirements to fulfill each of these skills.

Note: All business majors are encouraged to take KEY 490 Vocation and the Meaning of Success to fulfill the Augsburg Core Curriculum Senior Keystone requirement.

Minor in Marketing

Five courses including:

MKT 252 – Principles of Marketing

MKT 352 – Marketing Research and Analysis

MKT 355 – Marketing Communications

or MKT 357 – Advertising

Two additional marketing courses


 

For a complete list of courses and descriptions, see the Course Description Search.