Marketing Courses

MKT 252 Principles of Marketing
Principles of basic policy and strategy issues in marketing. Legal, ethical, competitive, behavioral, economic, and technological factors as they affect product, promotion, marketing channel, and pricing decisions.

MKT 350 Consumer Behavior
Consumer behavior theories and principles as they apply to the consumer decision-making process. Impact of attitudes, values, personality, and motivation on individual decision processes. Analysis of cultural, ethnic, social class, family, and purchase situation influences. Application to everyday purchasing situations. (Prereq.: MKT 252 or consent of instructor)

MKT 352 Marketing Research and Analysis
Research process as an aid to decision making. Emphasis on development of research proposal, methodology, and collection and analysis of data. (Prereq.: MKT 252, BUS 379 or 264, or consent of instructor. For non-business majors: An alternative to BUS 379 is another introductory statistics course with consent of instructor. Augsburg statistics courses that will automatically fulfill the BUS 264 or 379 prerequisite for non-business majors are MAT 163, SOC 362, or PSY 215.)

MKT 354 Sales Management
Formulation, implementation, evaluation and control of sales force programs designed to carry out marketing objectives. Management of sales force recruitment, departmental structure, training, motivation, territory allocation, quotas, and compensation. (Prereq.: MKT 252 or consent of instructor)

MKT 355 Marketing Communications
Integration of advertising, public relations, sales promotion design, evaluation, and personal selling into a coherent promotion mix. (Prereq.: MKT 252) Note: Either MKT 355 or 357 can be taken for graduation credit, but not both.

MKT 357 Advertising
Introduction to print, broadcast, and Web-based advertising and promotion as important elements in modern marketing and communications. Note: Either MKT 355 or 357 can be taken for graduation credit, but not both.

MKT 450 Marketing Management
Application of marketing concepts to day-to-day strategies and long-term planning issues; development and implementation of marketing plans. (Prereq.: MKT 252, MKT 352, MKT 355 or 357, ENL 111 or 112 or HON 111, and pass CT assessment or GST 100,or consent of instructor)

MKT 466 International Marketing
Examination of issues and activities unique to marketing in an international setting. Emphasis on adaptation of a marketing mix according to the international marketing environment. (Prereq.: MKT 252)

MKT 495 Topics
Lectures, discussions, meetings with members of the staff or visiting faculty regarding research methodology and current national and international business problems and policies. (Prereq.: consent of instructor)

Internships and Independent Study Courses:

MKT 199 Internship

MKT 299 Directed Study

MKT 399 Internship

MKT 499 Independent Study/Research