Business Administration

Department of Business Administration  •   3rd Floor Memorial Hall  •  

Marketing

The Marketing major prepares students for professional careers in a wide variety of marketing functions within both business and nonprofit organizations. Career avenues include marketing research, product management, marketing communications (e.g., advertising, public relations, sales promotion), and sales. Marketing courses focus on integrating both theory and practical applications, with an emphasis on hands-on projects. Augsburg’s metropolitan location makes it easy for Marketing students to complete marketing plans, research studies, and other projects for leading Twin Cities companies and nonprofit organizations.

Marketing Major

Business Core Requirements

Seven courses including:
ACC 221 – Introduction to Financial Accounting
ACC 222 – Introduction to Managerial Accounting
BUS 242 – Principles of Management
or BUS 200 – Exploring Business as a Vocation
ECO 113 – Principles of Microeconomics
FIN 331 – Financial Management
MIS 260 – Problem Solving for Business
MKT 252 – Principles of Marketing

Required Marketing Courses

Eight courses including:
ECO 112 – Principles of Macroeconomics
BUS 264 – Statistical Literacy for Managers
or BUS 379 – Quantitative Methods for Business and Economics
BUS 301 – Business Law
MKT 352 – Marketing Research and Analysis
MKT 450 – Marketing Management
MKT 466 – International Marketing
MKT 350 – Consumer Behavior
or MKT 354 – Sales Management
MKT 355 – Marketing Communications
or MKT 357 – Advertising

Graduation Skills

Graduation skills in Critical Thinking (CT), Quantitative Reasoning (QR), Speaking (S), and Writing (W) are embedded throughout the offered courses and are met by completing the major.
Transfer students must consult an advisor about potential adjustments to their course requirements to fulfill each of these skills.

Note: All business majors are encouraged to take KEY 490 Vocation and the Meaning of Success to fulfill the Augsburg Core Curriculum Senior Keystone requirement.

Minor in Marketing

Five courses including:
MKT 252 – Principles of Marketing
MKT 352 – Marketing Research and Analysis
MKT 355 – Marketing Communications
or MKT 357 – Advertising
Two additional Marketing courses.

This minor is recommended for anyone who wishes to further their knowledge of the marketing field.

For a complete list of courses and descriptions, see the Course Description Search.