Marketing Major

                                           Department of Business Administration

|Department of Business Administration | Business Administration Major | MIS Major | Accounting Major | Marketing Major | Finance Major]
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The marketing major prepares students for professional careers in a wide variety of marketing functions within both business and not-for-profit organizations.  Career avenues include marketing research, product management, marketing communications (e.g.   advertising, public relations, sales promotion), and sales.  Marketing courses focus on integrating both theory and practical applications, with an emphasis on hands-on projects.  In addition, a unique course in the major, "Building Working Relationships," provides an opportunity for students to examine interpersonal, group, and organizational relationships.

Marketing Faculty

Marketing Degree Requirements  --  Marketing Planning Sheet

|Department of Business Administration | Business Administration Major | MIS Major | Accounting Major | Marketing Major | Finance Major]
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