Business Department - (Marketing) Degree Requirements

Marketing Major

Business Core Requirements
Seven courses including:

ECO 113 Principles of Microeconomics
ACC 221 Principles of Accounting I
ACC 222 Principles of Accounting II
BUS 242 Principles of Management or BUS 200 Exploring Business as Vocation
MKT 252 Principles of Marketing
FIN 331 Financial Management
MIS 260 Problem Solving for Business

Required Marketing Courses
Eight courses including:

ECO 112 Principles of Macroeconomics
BUS 301 Business Law
BUS 379 Quantitative Methods for Business and Economics or BUS 264 Statistical Literacy for Managers
MKT 352 Marketing Research/Analysis
MKT 450 Marketing Management
MKT 466 International Marketing
MKT 350 Consumer Behavior or MKT 354 Sales Management
MKT 355 Marketing Communications or MKT 357 Advertising

Graduation skills in Critical Thinking (CT), Speaking (S), and Writing (W) are embedded throughout the offered courses and are met by completing the marketing major.

The Quantitative Reasoning (QR) graduation skill: (QF) MIS 260 and (QA) BUS 379 or BUS 264 (choose 1)

Note: All business majors are encouraged to take KEY 490 Vocation and the Meaning of Success to fulfill the Augsburg Core Curriculum Senior Keystone requirement. (See course description under Augsburg Core Curriculum.)

Minor in Marketing
Five courses including:
MKT 252, MKT 355 or MKT 357, MKT 352, and two additional marketing courses.

This minor is recommended for anyone who wishes to further their knowledge of the marketing field.

Business Dept. Contact Info

Business Department - (Marketing) Degree Requirements