Comparing
Cultural Norms and Values
Aspects of
Culture Mainstream American
Culture Other
Cultures 1. Sense of self and
space Informal,
Handshake Formal Hugs, bows,
handshakes 2. Communication and
language Explicit, direct
communication Emphasis on content--meaning found in
words Implicit, indirect.
communication. Emphasis on context--meaning found around
words 3. Dress and
appearance "Dress for success" ideal. Wide range in accepted dress Dress seen as a sign of
position, wealth, prestige. Religious rules 4. Food and eating
habits Eating as a necessity--fast
food Dining as a social
experience. Religious rules 5. Time and time
consciousness Linear and exact time
consciousness. Value on promptness-->time = money Elastic and relative time
consciousness. Time spent on enjoyment of
relationships 6. Relationships, family,
friends Focus on nuclear family.
Responsibility for self. Value on youth, age seen as
handicap Focus on extended family.
Loyalty and responsibility to family. Age given status and
respect 7. Values and
norms Individual orientation.
Independence Preference for direct confrontation of
conflict Group orientation.
Conformity. Preference for harmony 8. Beliefs and
attitudes Egalitarian. Challenging of
authority. Individuals control their destiny. Gender
equity Hierarchical. Respect for
authority and social order. Individuals accept their
destiny. Different roles for men and women 9. Mental processes and
learning style Linear, logical, sequential,
Problem-solving focus Lateral, holistic,
simultaneous. Accepting of life's difficulties 10. Work habits and
practices Emphasis on task. Reward
based on individual achievement. Work has intrinsic
value Emphasis on relationships.
Rewards based on seniority, relationships. Work is a
necessity of life
Source: The Managing Diversity Survival Guide: A Complete Collection of Checklists, Activities, and Tips/Book and Disk, by Lee Gardenswartz and Anita Rowe