Violeta was born in Mexico City, where she spent most of her childhood. She majored in Industrial Engineering with a focus on Quality and Productivity at Zacatepec’s Institute for Technology. Upon graduation in 2001, she joined Burlington Performance Wear as a Junior Engineer. She began her M.B.A., focusing on Enterprise Direction. After leaving Burlington, Violeta started a new adventure in the French Gemplus Company, where she worked in manufacturing, and improved production processes by finding the best way operators could work with complex requirements coming from all over Latin America. She was soon promoted and began working with international and intercultural teams from France, Poland, and the United States. Currently, Violeta is a full-time professor at UPEMOR, in addition to her responsibilities teaching in the International Business and Global Citizenship course. During her spare time, Violeta enjoys reading novels and self-improvement books that follow Louise L. Hay’s writings, watching movies, and traveling with her boyfriend, Carlos, and child, Inaki.