Assistant Professor of English Stephan Eirik Clark spoke with MinnPost about his debut novel, Sweetness #9. In the interview, Clark told reporter Amy Goetzman that his book was 13 years in the making. He addressed the surreal experience of being given a “Colbert Bump” from television’s Stephen Colbert on the Colbert Report, how truth is stranger than fiction, and provided insight into his view of the world. Clark also said that while some reviews and critics have labeled his novel “satire,” he thinks of it as an absurdist work. “It’s real and it’s absurd, and that’s pretty much how I see our world,” Clark told Goetzman. Read “Augsburg author find sweetness in light of Colbert Bump.”
Augsburg College was recognized by Twin Cities Daily Planet for being named among the top 50 most LGBT-friendly campuses in the nation by 2014 CampusPride. Stephanie Weiss, news and media services director, told reporter Cirien Saadah that while Augsburg is grateful for such recognition, the credit belongs to students for leading boldly as individuals and groups. Read “Minnesota schools make ‘most LGBT-friendly‘ list.”
Three Auggies were featured in a story in the Augsburger Allegmeine’s series “We are all Augsburger.” Natalya Brown, Kayla Feuchtmann, and Jens Pinther shared photos of themselves on campus, their areas of study, and comments about Augsburg College’s namesake with the German newspaper’s Nicole Prestle. See the story on the Augsburger Allegmeine website. Click on the photo in the story to go to a gallery of photos of the three students.
Instructor Rod Greder spoke with the Star Tribune’s Neal St. Anthony for a business section story about content marketing, or the practice of promoting sales through storytelling. Greder, who is an instructor in the Business-MIS program, told St. Anthony that content marketing is growing in its use and sophistication. “The basic concept is not new but evolving with technology to work better with search engines,” Greder said in the article which also was picked up by Bloomberg News. “It is being used most to generate leads and initiate conversations with prospects and then used for conversion to customer as the prospect views the company as a credible, knowledgeable source on the topic. Content often is sent to the prospect [via e-mail] and then the [customer] develops enough trust to sample the company’s product or service.” Read “Marketing trends: Selling by storytelling.”
Stephan Eirik Clark’s debut novel, Sweetness #9, was described as a “lively and funny debut novel” by Mark Athitakis in a Star Tribune book review. Athitakis went on to say that while the book’s premise is esoteric, Clark convincingly argues that food may be the last truly mass culture we have. Clark is an assistant professor in the English department and a member of the faculty for the Master of Fine Arts program. Read “Review: ‘Sweetness #9,’ by Stephan Eirik Clark.”
Psychology Prof. Nancy Steblay spoke with the Pittsburgh Post-Gazette about the reliability of eyewitness identification of criminal suspects. Steblay, who is a leading national expert on eyewitness identification, told the paper that the practice of showing a witness one photo at a time is more reliable than having witnesses look at an array of photos at once. Steblay said that a sequential process, “although it’s not perfect, it’s far superior – significantly superior – to the simultaneous procedure” because the witness is forced to compare the memory of the suspect to a single photo. The end result, she said, is a more absolute judgment. Read “New Pittsburgh public safety director spars with district attorney on eyewitness IDs.”
Augsburg College’s Dave Conrad, director of the Rochester MBA program, wrote in his most recent column for the Rochester Post-Bulletin about how good leaders should focus on results. Read “Good Leaders Focus on Results” for insight into how good leaders can produce engaged employees.
Catherine Colsrud ’14 recently was named commissioner of administration for the Mille Lacs Band of Ojibwe. According to the Brainerd Dispatch, Colsrud, who holds a degree in business administration, will provide oversight of the commissioners of community development, health and human services, natural resources and environment. Read “Colsrud named commissioner of administration.”
In his latest Rochester Post-Bulletin column, Dave Conrad, assistant director of the Augsburg College MBA program in Rochester, responded to a reader’s question on how managers should respond to employees’ ideas. Conrad suggested that businesses need more skeptics involved in planning and that constructive criticism should be welcomed. To review his comments, read “Managers should listen to employees and their ideas” on the Post-Bulletin website.
A recent listing of upcoming books to be published appeared in the Star Tribune. Augsburg College’s Stephan Eirik Clark’s book, Sweetness No. 9, was included in the column. Clark, assistant professor for the Master of Fine Arts program and for English, was a finalist for a Minnesota Book Award for his collection of stories titled “Vladimir’s Mustache.” See the full list of upcoming books in “Chris Monroe picture book to be published in fall.”