Rod Greder talks with Star Tribune about content marketing

http://tech.mn/news/tag/rod-greder/Instructor Rod Greder spoke with the Star Tribune’s Neal St. Anthony for a business section story about content marketing, or the practice of promoting sales through storytelling. Greder, who is an instructor in the Business-MIS program, told St. Anthony that content marketing is growing in its use and sophistication. “The basic concept is not new but evolving with technology to work better with search engines,” Greder said in the article which also was picked up by Bloomberg News. “It is being used most to generate leads and initiate conversations with prospects and then used for conversion to customer as the prospect views the company as a credible, knowledgeable source on the topic. Content often is sent to the prospect [via e-mail] and then the [customer] develops enough trust to sample the company’s product or service.” Read “Marketing trends: Selling by storytelling.”