Rod Greder, Augsburg College business instructor and founder of Awear Technologies, was mentioned in the Twin Cities Star Tribune after Awear was named one of 12 companies to receive recognition at the 15th annual Tekne Awards.
The yearly award ceremony, held by the Minnesota High Technology Association, honors individuals and companies that have made significant advancements in technology.
Greder’s company, with help from the University of Minnesota and other partners, develops specialized eyewear for students with learning disabilities.
To read the article,visit the Star Tribune news site.
To learn more about Awear Technologies and other award recipients, visit the Tekne Awards site.
Augsburg College garnered media attention for its stellar achievement on Give to the Max Day 2014. The College raised about $434,000 and allowing the College to reach its goal of coming in first place among all Minnesota colleges and universities. Augsburg placed second overall among all Minnesota nonprofits. Learn about, read, and watch some of the news coverage below:
KARE 11: President Paul C. Pribbenow appeared on live television on the morning of November 13 to discuss with reporters the value of Give to the Max Day. He was accompanied by Auggie Eagle.
Star Tribune: “Minnesotans dig deeper than ever on Give to the Max Day”
WCCO 4: “Minnesota Sets A Record On ‘Give To The Max’ Day”
See more about the community excitement related to Give to the Max Day on Storify and the Augsburg College Alumni blog.
The Cedar Cultural Center will host a free concert by Taleex Band on October 31 as part of the Midnimo series, a two-year partnership with Augsburg College to build cross-cultural awareness, knowledge, and understanding of Somali culture through music. The Star Tribune recently promoted the show and Midnimo programming in the article, “Twin Cities band Taleex raises voices for Somali pride.” As noted in the article, the Taleex performance also will include sets by non-Somali groups. Bob’s Band, a brass jazz group led by long-time Augsburg College Music Department faculty member Bob Stacke ’71 and comprised of several Augsburg alumni and current students, will augment Taleex Band’s sets.
Augsburg College alumna Kuoth Wiel ’13, a star in the feature film “The Good Lie,” has garnered a plethora of media coverage. The film, which was released in Minnesota Oct. 17, has been well received and is generating Oscar buzz. Augsburg has received several media mentions thanks to Wiel since she was a student at the College when she auditioned for the role.
The film brings to life a fictional yet strikingly accurate story of the ‘Lost Boys’ of Sudan. Born in a refugee camp in Ethiopia to Sudanese parents herself, it’s no surprise Wiel found it important to help tell this story. Being a part of the film “…validated all the struggles we had went through,” Wiel said in an MPR news interview.
Wiel has been traveling around the U.S. promoting the film since its September debut at the Toronto Film Festival. The film, along with Wiel and her castmates, have been featured and covered by media outlets ranging from Minneapolis’ Star Tribune to Rolling Stone magazine.
Below is a list of some of the local and national media coverage on Wiel:
Former Augsburg College football player Scott Cooper ’13 wrote a follow-up article for Outsports.com one year after he spoke in Daily Chapel for National Coming Out Day. Cooper previously penned an article for the site that garnered the attention of the Star Tribune and described his acceptance on and off the field as a gay student athlete. Visit the Outsports.com to read the article.
A redevelopment project by Augsburg College alumnus Devean George ’99, a former professional basketball player, was mentioned in a Star Tribune business article by Neal St. Anthony. The story explores two projects on the North Side of Minneapolis that recently broke ground. George heads Building Blocks, a group working to revitalize urban areas by building affordable housing with accompanying retail spaces. Read “St. Anthony: Two north Minneapolis projects launch” on the Star Tribune website.
Julie Philbrook, a graduate of Augsburg College’s Master of Arts in Leadership and Master of Arts in Nursing programs, offered her expertise on head injuries and bicycle helmet safety in a recent Star Tribune article. Philbrook, who is pursuing her Doctor of Nursing Practice degree at Augsburg, serves as a trauma prevention specialist at Hennepin County Medical Center in Minneapolis. To learn how much Philbrook estimates helmets can reduce the chances of sustaining a serious head injury, read, “The Drive: Making the case for bicycle helmets.”
The Star Tribune featured Augsburg’s annual City Service Day, an opportunity in which members of the College community venture off campus to complete service work in Minneapolis neighborhoods. The publication showed a student working at Stones Throw Urban farm, one of nearly two dozen community sites where Auggies assisted with cleaning, painting, gardening, and more. View the image on the Star Tribune site.
Instructor Rod Greder spoke with the Star Tribune’s Neal St. Anthony for a business section story about content marketing, or the practice of promoting sales through storytelling. Greder, who is an instructor in the Business-MIS program, told St. Anthony that content marketing is growing in its use and sophistication. “The basic concept is not new but evolving with technology to work better with search engines,” Greder said in the article which also was picked up by Bloomberg News. “It is being used most to generate leads and initiate conversations with prospects and then used for conversion to customer as the prospect views the company as a credible, knowledgeable source on the topic. Content often is sent to the prospect [via e-mail] and then the [customer] develops enough trust to sample the company’s product or service.” Read “Marketing trends: Selling by storytelling.”
Stephan Eirik Clark’s debut novel, Sweetness #9, was described as a “lively and funny debut novel” by Mark Athitakis in a Star Tribune book review. Athitakis went on to say that while the book’s premise is esoteric, Clark convincingly argues that food may be the last truly mass culture we have. Clark is an assistant professor in the English department and a member of the faculty for the Master of Fine Arts program. Read “Review: ‘Sweetness #9,’ by Stephan Eirik Clark.”