Augsburg Corporation approves name change resolution
The Augsburg Corporation, our governing body of representatives of four synods of the Evangelical Lutheran Church in America, voted in support of a resolution by the Augsburg Board of Regents to change our name to Augsburg University effective September 1, 2017.
Augsburg engaged the input of many groups over the past two years before bringing a resolution to the Corporation for a decision. The extensive preparations included multiple discussions with the Board of Regents (which approved the name change this past October); conversations with current students and with the Alumni Board; reflections from faculty and staff; and market research to understand the perceptions of the name among representative of our prospective graduate, adult undergraduate, and traditional undergraduate student populations.
For nearly 150 years, Augsburg has been shaped and guided by its Lutheran faith tradition to educate students to be informed citizens, thoughtful stewards, critical thinkers, and responsible leaders. In the end, it was clear that this name change to Augsburg University aligns with our reality, our reputation, and our promise.
The name Augsburg University reflects the reality of our academic mission: Augsburg offers robust graduate, international, and research programs—all of which are expected of a university.
Augsburg University reflects our reputation as an intentionally diverse institution. Our market research found that the word “university” is associated with diversity—of students and ideas and opportunity. In fact, our leadership in equity and inclusion is rooted deeply in the teachings of our Lutheran faith tradition and has been regularly recognized at a national level.
Augsburg University also reflects our promise: small to our students and big for the world. Augsburg is a new kind of university—not marked by massive facilities or huge enrollments—but one that commits to the success of all of students and expects big things from them in service to others.