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University Name Change: Augsburg Logos Now Available, Mortensen Hall Signage Nears Completion

A worker installs the new Augsburg University signage on Mortensen Hall.

The new, official Augsburg University logos now are available to faculty and staff for download by visiting the Marketing and Communication area of the Inside Augsburg website. Several variations are available for use on all printed materials, department websites, University merchandise, and campus signage.

It is important that the new logos, variations, and symbols replace all previously used logos and symbols. Visit Marketing and Communication at for details on:

  • Use of the Augsburg University logo, symbols, and variations
  • Augsburg University Brand Style Guide (guidelines)
  • Augsburg University Spirit Graphics Usage Guide
  • Use of the Augsburg University Seal
  • Augsburg University colors and Pantone numbers
  • Augsburg Typography
  • Prohibited Uses of University Logo
  • Desktop Publishing Document Templates such as letterhead and presentations
  • Web Style Guide

Questions can be directed to the Office of Marketing and Communication.

Mortensen Hall Signage

The new, Augsburg University signage on top of Mortensen Hall is nearly complete.

The old signage that said “Augsburg College” and “Augsburg” was removed during the week of July 17 and then the sign facing was patched and repainted last week.

Please take a moment to view the new Augsburg University signage. Optimal viewing points are from Murphy Square and The Quad.

Reminder: Review, Implement Your ‘Augsburg University Department Name Change Checklist’

Individual departments in early July were provided information about the impacts of the University Name Change on their individual departments. Information was sent to academic department chairs and administrative leaders about the major steps that need to take place to ensure the campus is transformed by September 1.

If you have not begun to prepare for your department’s work to transition to Augsburg University, please don’t delay. With fewer than 30 days left before we become Augsburg University, time is rapidly passing!

Visit the June 30 Name Change Update blog posting, titled Review, Implement Your ‘Augsburg University Department Name Change List, for full details and tips on steps to implement, including

  • Blocking time on your calendar
  • Steps in reviewing your department’s Augsburg University Department Name Change Check List
  • How to download the Department Task Tracker

Augsburg University Name Change Help Session

The last of three help sessions that were scheduled throughout summer is being held tomorrow. Attend this session if you want help with social media or web updates, have any questions about your Department Name Change Checklist, or for any other name-change related queries. The remaining session is:

  • August 23, 2017 at 1 p.m.—OGC 100

The successful implementation of the Augsburg University name change depends upon each department taking action.