Jayoung Koo

Assistant Professor

Hagfors CSBR 375
CB 315

Jayoung Koo has been an assistant professor of business administration at Augsburg since 2015. She teaches various marketing courses including Consumer Behavior, Marketing Communications, International Marketing, and Principles of Marketing. Her research interests include consumer happiness and social media, luxury brand consumption, and green marketing. Before obtaining her Ph.D. in consumer studies, she studied psychology and worked as an associate consultant at BCG (The Boston Consulting Group) Seoul office in South Korea.


  • Ph.D. University of Minnesota, Twin Cities
  • M.A. Yonsei University
  • B.A. Yonsei University