The Oxford English Dictionary defines “relevance” as “the state of being closely connected or appropriate to the matter in hand.” To be relevant is thus to be important, but the term implies more than that. Trivial things—appointments, events, e-mails – that intrude themselves into life can easily become “important,” at least for a time. To be relevant, something must be connected to a larger scheme, a grander plan—the ultimate “matter in hand.”
To be relevant means being an integral part of the new society, of the economy, of the future. It means being the kind of person on whom others depend, whether for leadership, expertise, acumen, or emotional support.
In this video, Philip Styrlund (Augsburg Class of 1979) will briefly discuss the four keys areas of lifetime relevance.
Phil Styrlund is CEO of The Summit Group and a recognized thought leader on strategic selling and business value transformation. His go-to-market strategies have been implemented by some of the world’s premiere organizations, including Cisco Systems, HP, Siemens, Marriott, Xerox, Lockheed, Tetra Pak, Proctor & Gamble, SC Johnson, Kellogg, and the U.S. Federal Government. In addition to his keynote presentations and engaging programs, Styrlund serves as coach, mentor, consultant and advisor to top leaders across a range of industries. He is currently initiating a doctorate program at Middlesex University in London. He is also authoring a new book, Relevance: The Art of Meaning slated for release mid-2013.
When an Auggie recently visited the Airlie Winery in Airlie, Oregon, he asked fellow-Auggie and winery owner Mary E. Olson ’74 if the large “A” in the landscaping (carved out of boxwood) stood for “Augsburg.” She just smiled and said, “Sure!” Even though very few of the Auggies she encounters at the winery—or at other wine-tasting events around the country—are acquaintances from her student days, Olson still feels the connection.
Minnesota-based FINNEGANS, owned by Jacquie Berglund ’87, was the first for-profit beer company in the world to give away 100% of its profits, a feat accomplished through the FINNEGANS Community fund—a sustainable business model through which the company can make a difference in the community. Last year alone, FINNEGANS raised over $100,000 that went to support the purchase of fresh produce at local food shelves. This unique beer business intrigued Buffie Blesi ’90 ’97, who had done volunteer work at FINNEGANS over the years, and who turned to Berglund in 2009 for networking advice when she started her business coaching company, KnowledgeSphere, Inc. In turn, Berglund called on Blesi for help in managing FINNEGANS’ future—a mutually beneficial way of reconnecting since their first meeting years ago as Augsburg students.
As a result, FINNEGANS has rebounded nicely (growing by an average of 40% each year), and Blesi continues to help Berglund strategize about its growth—looking at new markets and products, determining who should be on the team and how to engage them in the company’s mission, and earning more profits in order to make a greater impact in the world. Recently, FINNEGANS received two special awards: Social Entrepreneur Award for Minnesota Business, and the Small Business of the Year Award from the Minneapolis Chamber of Commerce.
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