The Star Tribune included Augsburg College in its recent coverage of top Give to the Max Day recipients. For the third year in a row, the College was the highest donation recipient among colleges and universities and it also placed third overall. The article offers a look at the festivities and work that surround what has become an important annual fundraising event for Minnesota organizations and businesses.

Quoted in the article, Heather Riddle, vice president of Institutional Advancement at Augsburg, has come notice the ebb and flow of Minnesotans’ giving habits throughout the 24-hour event. “People give before they go to work, then lunch hour, then after work, then there’s a burst right before it ends [at midnight],” she said.

Read: Give to the Max Day wraps up, tops $18 million on the Star Tribune site.