Augsburg wins a silver

marketing_awardAfter a while, the marketing materials that land in the mailboxes of high school seniors all kind of look alike.

There are pictures of impressive buildings. There are smiling students in college sweatshirts with backpacks over their shoulder. In many cases, the focus is on buildings rather than experience.

That is part of the reason why the “Auggie Field Guide” that was sent to about 2,000 members of the 2009 high school graduating class stood out. There was a bright orange cover, great photos, and a storyline that tried to explain to high school students what being an Auggie is really like. Continue reading “Augsburg wins a silver”