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Augsburg’s Inaugural Auggie Entrepreneurship Cup a Success!

George Dierberger talking with studentsOn December 6, 2023, Augsburg held its inaugural Auggie Entrepreneurship Cup. The goal of the Auggie Cup is to help students develop their entrepreneurial skills and prepare them for a successful future. This is done through core curriculum, collaboration between undergrad and MBA students, incubator experiential learning, and mentorship with successful local business leaders. 

A total of 21 students were divided into three groups of undergraduate business, MBA, and graphic design students. The graphic design students developed the branding, logo, and marketing materials. Each group presented their projects in front of a panel of judges. They were graded on 5 criteria: mission/vision/value/situation analysis, graphic design, marketing plan, financial plan, and overall presentation. 

After a “shark tank” style day of presentations, the judges determined first, second, and third place winners and awarded cash prizes. Around 100 students, parents, faculty, staff, regents, business advisory board members, and donors attended the award ceremony and reception. “The event exceeded everyone’s expectations and there was wonderful synergy and teamwork!” shared George Dierberger, MBA Director, and Thomas and Karen Howe Endowed Professor for Entrepreneurship.

Learn more about the student projects below!


Picture of first place winners1st Place Winners


A proposed AI Search Engine Optimization (SEO) for business owners to use to boost their brand visibility and online presence. 

Team Members

Phil Holt, MBA, 2024

Emmanuel Jean, MBA, 2024

Brynn Hostettler Marketing, 2025

Isabella Barrientes, Graphic Design, 2024

Erick Jaramillo, Graphic Design, 2024

Valerie Yang, Graphic Design, 2024


Second place winnersSecond Place Winners

Prairie Port

A proposed product to provide accessible electronic vehicle (EV) charging solutions to underserved communities.

Team Members

Mohamed Elshobery, MBA, 2024

Sibille Okadjo, MBA, 2024

Simon Tewalt, Business, 2024

Ikram Barre, Business, 2024

Estefaney Pina, Graphic Design, 2024

Shah Hasan, Graphic Design, 2024

Casey Kreie, Graphic Design, 2024

Ana Pena, Graphic Design, 2024


Third place winnersThird Place Winners

Point B

A proposed service that provides a unique array of sustainable and accessible outdoor experiences for adventure lovers.

Team Members:

Allen Davis, MBA, 2023

Sadia Mohamed, MBA, 2024

Sasha Ortiz International business, 2024

Lauren Damgaard, Graphic Design, 2024

Katie Strombeck, Graphic Design, 2024

Andre Ziemer, Graphic Design, 2024

Blake Carpenter, Graphic Design, 2024


Thank you to the 2023 sponsors of the Auggie Cup:

Tom ’72 and Karen Howe

Mike Nathan

Modulate Capital

Richard M. Schulze Family Foundation

SPIRE Credit Union, as of January 1, 2024 it is now known as Blaze Credit Union


For more information on sponsorship opportunities, please contact Director of Corporate Partnership and Engagement Catherine Hurley at