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A Life in Letters and Leadership: The Story of Gertrude Lund—and Her Lasting Influence on Augsburg Business Students

A black and white  photo of Gertrude teaching, pointing at a chalkboard. Underneath is a caption that reads: Miss Gertrude Lund gives daily work instructions in shorthand.For more than a quarter century, the steady rhythm of typing keys and the swift strokes of shorthand pens echoed through Augsburg’s Business Department under the guidance of one remarkable teacher: Miss Gertrude Lund. Over her 26 years at Augsburg—and 11 years prior in high schools and business colleges across Minnesota— including Minnesota Morris, near her hometown of Lake Lillian. Miss Lund shaped generations of students preparing for careers in business, office administration, and emerging fields of commerce.

Miss Lund began teaching during a very different era. “When I started teaching,” she once reflected, “there were more men than women in the business classroom.” World War II transformed that landscape, opening doors for women to step into office and management roles in unprecedented numbers. She watched this shift unfold in real time—seeing classrooms fill with women eager to master the skills that would launch their professional lives.

Throughout her career, she taught everything from beginning typing and shorthand to office management and principles of marketing. Students quickly learned that shorthand with Miss Lund meant only shorthand—no longhand allowed. Her crisp, efficient instruction demanded focus, but her high standards helped students develop confidence and precision, two qualities she believed were essential for success in any workplace.

Technology reshaped her teaching world as well. She began on manual typewriters—some with blank keys designed to discourage “peek typing”—and witnessed the gradual arrival of electric machines, no doubt, IBM Selectrics, and more advanced office equipment. Keeping pace with technological change, she believed, was one of the great responsibilities of a business educator. She embraced it with the same energy she brought to her classroom each day.

Gertrude Lund’s influence at Augsburg did not end with her retirement from the classroom. In her honor, her family established and continues to fund the Gertrude Lund Scholarship, extending her lifelong commitment to student learning into the present day. The scholarship supports students pursuing business and related fields—students who are navigating a rapidly changing professional landscape, much as Lund’s own students once did.

Beyond Augsburg, Miss Lund lived a life rich with curiosity and adventure. She was an active member of Delta Kappa Gamma, an educational society for women, and the Phi Chapter of Delta Pi, a business fraternity at the University of Minnesota. She attended meetings of the Natural History Society and especially loved evenings spent watching travel films. Travel, in fact, became one of her greatest joys. Her passport tells a story almost as full as her teaching career—Spain, Portugal, Italy, the British Isles, Scandinavia, Hawaii, and the far reaches of the Orient. With her retirement in 1976, she said with a smile,  “I love to travel, and now I’ll have more time for that—and everything else!”

Photo of Gertrude LundA Legacy That Lives in Today’s Business Program

Although her classroom tools—manual typewriters, shorthand pads, and office machines—have long since evolved, the core of Miss Lund’s teaching endures at Augsburg today. Business students now study analytics, entrepreneurship, marketing strategy, and global management, but the foundation she championed remains unchanged: clarity, rigor, adaptability, and professionalism.

Just as Miss Lund pushed her students to master new technologies, Augsburg business faculty continue to prepare today’s students for rapidly changing markets and workplaces. Her insistence on precision lives on in courses that teach data fluency and communication. Her commitment to opening doors for women in business is reflected in Augsburg’s diverse and globally minded student body. And her belief in lifelong curiosity mirrors the mindset we encourage in every future manager, analyst, or entrepreneur who walks through our doors.

Most importantly, Miss Lund understood something timeless—that business is ultimately about people: how we communicate, how we lead, and how we show up in community. These are the very values Augsburg students carry with them into internships, careers, and graduate studies across the world.

An Enduring Augsburg Story

As Miss Lund stepped into retirement, Augsburg extended heartfelt gratitude for the hours, the days, and the years she devoted to her students. Today, that legacy continues through the Gertrude Lund Scholarship, supporting Augsburg students as they prepare for meaningful work and purposeful lives in a complex world. In classrooms and careers alike, the values Gertrude Lund embodied—adaptability, precision, curiosity, and care for students—remain a living part of Augsburg’s Business Department and the community it serves.

Thank you Gertrude Lund and family for this enduring legacy.

A GIFT THAT CARRIES RESILIENCE FORWARD

A portrait of Mike and Karl Helgeson with Erik and his brother, Paul at Erik's graduation.
Paul, Erik, Karel, and Mike at graduation

Mike and Karel Helgeson are the proud parents of Augsburg alumnus Erik Helgeson ’05. Born and raised in St. Cloud/Sartell,  he looked forward to moving to a bigger city for college. “He loved the urban environment of Augsburg,” Karel said. For Mike and Karel, accessibility was a motivating factor. “Erik lived with muscular dystrophy,” Mike shared. “We liked that the campus was compact and easy to get around, though Erik rarely gave those details a second thought,” he said.  

Erik was determined never to let his limitations define his life. While earning his communications degree, he poured his energy into reviving the Augsburg radio station, KAUG. “He worked to gain support from the administration to restart the radio station, moved operations to the student center and managed the students who staffed it 24 hours a day,” Mike said. 

Erik with Professor Bob Groven at graduation.
Erik with Professor Bob Groven

Another meaningful experience for Erik was his time on the debate team, where he had the opportunity to travel for competition. “Communication professor Bob Groven and English professor Deb Redmond were really influential figures in Erik’s life,” Karel said. “They were a great source of support and inspiration for Erik.”

After graduation, Erik continued to pursue his creative curiosity. He  formed his own music production company, played guitar and managed a band with fellow Auggies and later was involved in film production. He carried this passion until his passing in 2022 at 39, leaving behind a legacy marked by perseverance, leadership, and heart.

In 2025, Mike and Karel made a gift of $500,000 to create an endowment in Erik’s name that will support Augsburg Family Scholars, a program that assists students who have spent time in the U.S. foster care system. “This program made me recall a couple of books I read about children in the foster care system,” Karel shared. “After learning about all the hardships these kids went through and hearing about Augsburg’s unique program, we thought it was a great opportunity to support students who are overcoming challenges and not letting their circumstances define the trajectory of their lives.”

Mike and Karel amplified the impact of their gift through a match made possible by the generosity of the late Julian Foss ’30.

“We also wanted to give back to the place that gave Erik so much opportunity,” Mike added. Through their transformative gift, Erik’s unyielding determination and spirit continue to impact the Augsburg community by opening doors for students who are building their own successful lives.

A SON’S LEGACY: LIGHTING THE WAY THROUGH LITERATURE

A photo of Jill, Gabe, and John at graduationJohn ’88 and Jill Benson were thrilled when their youngest child, Gabe, chose to attend Augsburg. When considering which school he would like to attend, his motivations echoed those of his father, who graduated from the same university with a Bachelor of Science in Chemistry. “Growing up in rural Minnesota,” says John, “I never felt out of place at Augsburg, despite it being in the big city.” 

John, like Gabe, saw something special about Augsburg. “Gabe had three certainties,” Jill shared. “He wanted to live in Minneapolis, he wanted a diverse college environment, and lastly, he felt at home.” Gabe continued to explore his lifelong passions of reading, writing, and connecting with others throughout his time at Augsburg, where he double majored in Communications and English, earning his degree in 2019. “Augsburg totally shaped him and gave him the skills that allowed him to pivot drastically in his career trajectory,” Jill said. Gabe took an interest in mortuary science during the pandemic and graduated with a degree in it from the University of Minnesota in 2022. Sadly, Gabe passed away shortly after starting his new career.

A photo of Gabe and Lindsay Starck at graduation.Equally crucial to the experiences he had were the meaningful relationships he built with his peers and English faculty mentor, Lindsay Starck. “Lindsay and Gabe talked so much,” Jill shared. “They would meet at cafes, enjoying the view of the river, talking about books and life.” During his 2023 memorial, John recalled Lindsay’s eulogy about Gabe, in which she expressed her sentiment that “Gabe was proof that you can do anything as an English major.”

Gabe’s curiosity about life and his deep appreciation for the written word and authors were motivators for John and Jill’s gift. “We met with Lindsay, and she helped shape the gift we wanted to give,” John shared. “We wanted to think about the activities Gabe loved and how we could pass on those experiences to students.” 

In 2025, they established the Gabe Benson ’19 Endowed Literary, Creative, and Narrative Arts Fund, which will expand hosting opportunities at Augsburg for a range of literary events, including readings, lectures, and visits from writers and thinkers who inspire critical and creative engagement. They are also excited about the prospect of this fund supporting student participation in events that deepen academic exploration and vocational discernment. 

When reflecting on Gabe’s legacy and the passions he could impart to future Augsburg students, John shared, “Definitely an appreciation for reading. Gabe was a voracious reader. If this gift can instill excitement about literature or writing, that would mean the world.” “He was also such a light,” Jill added. “He loved storytelling and embraced who he was. I hope that we can help other students live out those qualities.”

Make a Difference Every Month: Join Augsburg’s Sustainer Program

Small, consistent acts of generosity have a powerful and lasting impact. That’s why we invite you to become a Sustainer: someone who makes a monthly gift that provides reliable support for Augsburg students, faculty, and programs.

Set up your recurring gift today!

 

Why does monthly giving matter?

Your ongoing generosity ensures stability for our students today and every month of the year. You can decide how much you give and what you’d like to support, whether you support scholarships, research, campus programs, athletics teams, or other parts of campus. Your gift will help provide the support students need to stay in school, earn their degrees, and find a sense of belonging and purpose.

As a Sustainer, you’re directly impacting students working hard to build their futures.

Monthly giving is simple and convenient:

  • Choose an amount that fits your budget
  • Set up your gift to recur monthly via checking account, debit, or credit card
  • Update or cancel anytime

Becoming a Sustainer is easy—and impactful. In a time where there is much uncertainty, your monthly gift offers steady support. Join today and make a difference every month of the year.

Questions? Contact giving@augsburg.edu

Fostering Student Success Through Belonging

A photo of LaVonne and Paul BataldenPaul ’63 and LaVonne ’63 Batalden’s experience as students at Augsburg continues to inspire their generosity. Over the years, they have supported initiatives such as the Norman and Evangeline Hagfors Center for Science, Business, and Religion; the Batalden Faculty Scholar Program in Applied Ethics; and, most recently, the establishment of the Batalden Assistant Dean of Student Success and Belonging.

Paul’s connection to Augsburg spans three generations. His grandfather served on a planning committee to develop a college for Lutheran immigrants, and his father, Abner, graduated from Augsburg College in 1935. “When it came time for college, there wasn’t much conversation about it,” Paul joked. LaVonne, however, was initially set on Gustavus. After encouragement from her pastor, she decided to visit Augsburg. “Mark Johnson was an admissions counselor, and I was impressed with the personal attention I received, so I decided to go,” LaVonne shared. 

Paul and LaVonne attribute their sense of belonging to their success at Augsburg. “Because the classes were so small, the faculty really knew you,” LaVonne said. “Yes, the faculty was key to my sense of belonging,” added Paul. “They encouraged my curiosity and taught me to love ideas and how they can change the future.” Paul graduated with a degree in chemistry, and LaVonne graduated with a degree in biology. They both had careers in academia, Paul at Dartmouth College and LaVonne at Colby-Sawyer College. Throughout her career, LaVonne always thought back to the advantage of her liberal arts education. “It was my non-science courses that stuck with me over the years. They gave me a broader perspective than I might not have otherwise acquired.”

Recognizing the powerful relationship between community, growth, and achievement, Paul and LaVonne established the Batalden Assistant Dean of Student Success and Belonging as part of the Promising Futures: Faithful and Relevant campaign. “The college experience is rooted in connection,” Paul reflected. “In many ways, learning involves feeling like you belong—both in your coursework and community. This role will facilitate student success by ensuring they can exercise their curiosity and creativity among peers from all walks of life. Belonging is key to advancing our future as a planet of people from different backgrounds.”

The Bataldens share a deep excitement as they envision the future of Augsburg. “Augsburg was founded by a community of Norwegian immigrants who shared a desire to equip themselves and their children with the knowledge they would need to be successful in this new country. In that spirit, they built a community that recognized how values were important to the learning process,” LaVonne said. “Valuing belonging helps awaken the capabilities of generosity, creativity, and kindness,” Paul added. “We truly believe in Augsburg’s mission to prepare students to lead meaningful lives.”

The Nielsens’ Commitment to Augsburg

A photo of Steve and Becky NielsenSteve ’64 and Becky ’65 Nielsen chose to attend Augsburg for different reasons. Steve, raised on a sharecropping family farm in rural Minnesota, needed a school where he could work to cover his expenses and find a job. “We were quite poor, and I knew my parents wouldn’t be able to help me,” Steve said. “Augsburg was a Lutheran institution in the heart of Minneapolis. Back then, many kids from rural communities would go to Minneapolis for college.”Becky was set on attending the University of Minnesota but was convinced by her family to give Augsburg a chance. “My father was friends with Dr. Christensen, who said he would appreciate it if I came to Augsburg, even if it was just for one semester.” Becky reflected, “I’m so glad I did!”. 

In his sophomore year, Steve met Becky through a mutual friend on the football team. “Once I met Steve, the party was over,” Becky laughed. Becky attended Augsburg for two years, and Steve graduated in 1964 with a physical education degree and a minor in biology.

Steve saw Augsburg’s Lutheran values in action throughout his four years on campus. “At the start of our freshman year I received a semester’s worth of meal tickets, but I ran out of them halfway through the term,” Steve shared. “ When my football coach, Edor Nelson learned about my situation he stepped in to help. He set me up with a job at the United Parcel Service on Chicago Avenue in Minneapolis”.  “And later, I found work changing tires at a Goodyear tire store on Lake Street through my roommate’s father.” Steve worked continuously through his college years at a variety of jobs, during both school terms and summers. His Augsburg community was always there by creating a network for employment. They supported me.” 

One of Steve’s most impactful courses was a philosophy class taught by Dr. Bill Halverson. “I appreciate the critical thinking skills I developed in his class,” Steve shared. “He taught us not just facts and information but how to think. Analyzing issues and considering multiple perspectives are skills that have served me well in my career and life.” “I concur with that.” Becky chimed in. “Whenever there is a problem, Steve is always thinking about how to solve it.”

Steve and Becky moved back to Minnesota following their retirement and have maintained their connection to Augsburg through philanthropy, a love of Auggie Athletics, and life-long college friends. Reflecting on their support, the Nielsens emphasized the importance of unrestricted giving.“Why would I feel I have a better idea of what is needed here at Augsburg than the administration? I have faith that leadership knows where the greatest needs are,” Steve said. “I give Augsburg a lot of credit for making it possible to work my way through school and earn a few bucks in life. It feels good to give back to the place that provided me with such a valuable education.”  Becky smiled, “It is the right thing to do.”

Make a lasting impact on Augsburg students before the year ends!

Two male students walking towards the camera. They are smiling and have backpacks on. They are outside with snow on the ground.

As we approach the close of the year, we invite you to make a donation that will make a meaningful difference on the lives of our students. By making a donation to the Augsburg Fund, you are helping to reduce the costs for our students – and in turn, helping to create a learning environment that is not only accessible, but empowering and transformative.

Your generous year-end gift will join with others that will impact students now, and for years to come. This is more than just a donation – it’s an investment in the future. Thank you for including Augsburg in your year-end giving plans.

P.s. To make your gift, we encourage you to donate through our secure online portal at augsburg.edu/giving. If you prefer to mail in your contribution, please ensure your credit card information reaches us by Monday, December 30, or your check is postmarked by Tuesday, December 31. For any questions, please call us at 612-330-1613.

Auggies Give to the Max in 2024!

Students in the libraryOn November 21, we invite all Augsburg alumni and friends to join us for Give to the Max Day, a celebration of generosity and community spirit! Between now and then, we need your support for our 38 fundraising initiatives that are seeking your generosity.

From the Augsburg Fund that supports scholarships for students, to targeted funding for departments, student organizations, and athletics, there’s a project for everyone to support!

Here’s how you can contribute to our Give to the Max efforts:

  • Make a gift: Explore our list of projects and donate to the ones you want to support.
  • Gift of stock or IRA distribution: If you’re considering these options, please reach out to our advancement office at giving@augsburg.edu for more details.
  • Spread the word: Share how Augsburg University has made a difference in your life. Whether through social media posts, emails to friends and family, or sharing our giving link, your voice can amplify our mission. We’d love to see your posts about Give to the Max Day 2024! Use the hashtag #AuggiesGive and tag @AugsburgUniversity and @AugsburgAlumni to connect with the larger Augsburg community.

Your support for Augsburg nurtures the exceptional education and community that sets us apart. Together, we can transform lives – your contribution to any of these projects fuels the very initiatives that are shaping the future of our students.

 

Empowering the Future of Students through Unrestricted Giving

Patricia and Phil Hoversten
Patricia and Phil Hoversten ’71

The first family member of Phil Hoversten ’71 to graduate from Augsburg was his uncle Knut Holversten in 1930. Since then, four generations and 40+ Hoversten family members have attended Augsburg, including Phil who graduated in 1971 with a degree in biology. “I knew I wanted to go into pre-med and Augsburg gave me a generous financial aid package that first year,” Phil said.

However, Phil’s path to graduation was not without its challenges.  He experienced financial hardship after his first year, but with encouragement from his professor, John Holum, Phil decided to stay at Augsburg. “The caliber of instruction, the smaller class sizes, and the individual attention I received helped me do well,” he reflected. Phil’s experience at Augsburg prepared him for medical school at the University of Minnesota. He had a 24-year career at Allina Health as a Physician in Occupational Medicine until his retirement in 2020.

Throughout the years, Phil has kept in touch with a few fellow students from his time in the choral club, but, Phil’s primary connection to Augsburg is rooted in his family’s enduring legacy. In the 1980s several Hoversten family members contributed to the construction of the Hoversten Chapel. “I’m fortunate that my family listened to what the college needed at the time,” Phil shared as he reflected on the vision for a multi-purpose space. Today, the Hoversten Chapel is a central location for worship, music, and other community-building events. 

The belief in Augsburg as a unifying and dynamic community has been a cornerstone for Phil and his family for generations. Phil said he sees his unrestricted giving as his link to the Hoverstens’ commitment to supporting education centered on service and a connection to the gift his relatives established forty years ago

The concepts of experiential learning and meaningful engagement in local communities, introduced by Augsburg Department of Sociology founder Joel Torstenson have deeply resonated with Phil. “Schools have been faced with great difficulties recently. There was a [time I experienced ] tremendous need here and it motivated my  desire to give back to the place that gave me my education, This is my way of supporting local efforts.”

For Phil, unrestricted giving has the potential to lead to incredible change. “I look at the beautiful buildings like the Hagfors Center that accommodate a modern education and all the programs that support our diverse student body… I understand the difference it makes when universities have the means to be sure critical areas are funded,” he shared. “I encourage others to consider an unrestricted gift”

Through his commitment to giving back, Phil continues to strengthen the legacy of his family at Augsburg, ensuring generations of Auggies have opportunities to thrive in a community that helped shape his life and many others. 

Introducing Augsburg’s Giving Societies

Two students jumping with their arms up outside of Old Science. The sign behind them reads "Small to our students. Big for the world."

To celebrate and recognize the generosity of our Augsburg Fund donors, Augsburg University has established giving societies. Annual gifts at any society or sustainer level secures a bright future for our students, but each society will be recognized distinctly according to their cumulative yearly (from June 1-May 31 each year) giving to the Augsburg Fund.

 

Ambassadors Society
$1,000 – $2,499.99
Leadership Society
$2,500 – $4,999.99
Directors Society
$5,000 – $9,999.99
Deans Society
$10,000 – $24,999.99
Presidents Society
$25,000 – $49,999.99
Founders Society
$50,000+ 

Other Giving Societies

Maroon and Silver Society
Gifts of $1,000 or more to support any fund or initiative at Augsburg.
*Note: If you make a gift of $1,000 or more to the Augsburg Fund, you will be a member of the Maroon and Silver Society and one of the above societies.

Augsburg Sustainers
Augsburg Sustainers make a monthly contribution to Augsburg University

Sven Oftedahl Society
Sven Oftedahl Society members have committed a planned gift to Augsburg University

 

For more information on Augsburg’s Giving Societies, visit our webpage. Thank you for investing in a bright future for our students!