On Friday, May 6, Augsburg alumni, faculty, staff, students, and friends came together to celebrate the public launch of the Great Returns: We’re All In campaign. During the event, we shared that our public campaign goal is to raise $125,000,000. And we’ve already raised more than $105,000,000!
Thank you to Augsburg’s Board of Regents for fully funding this event and to anyone who has contributed to this historic campaign. We’re All In for our students, our community, and our world!
See why we’re all in:
Check out photos from our event! Photos are by Rebecca Slater.
To hear Karen Johnson ’66 speak about her longtime Augsburg friend, Joyce Pfaff ’65, it’s easy to understand what led her to make a commitment to start an endowment fund in Joyce’s honor. Her admiration for Joyce runs deep. While Joyce and Karen met as students at Augsburg, the story of how Karen found her way to Augsburg serves as an example in fiscal discipline and vision.
“I am an only child. My mother lived through the depression and she wanted me to go to the U of M. When I was in first grade she opened a bank account for me and set aside one quarter a week. I was not to spend one penny of that money.”
Karen goes on,” By the time I got to high school we had saved $800, the same as Augsburg’s tuition at the time. I was not excited about the prospect of attending the U. In fact, it scared me right out of my tree! I visited Augsburg and felt welcome there. My mother wondered why I would spend all that money on my first year of college. But she realized it was my choice.”
That was the year Karen met Joyce at Augsburg.
Creating Memories Together at Augsburg
“We both lived at home as tuition money was tight and it was a good option. Darryl Carter from Columbia Heights also lived at home. Darryl and his old Chevy would make the Northeast Minneapolis rounds to pick up Joyce, myself and four others every day. We paid him a minimal amount of maybe $1 a week for that ride. It seemed like his car was held together with nothing but wire and duct tape. We pushed it out of snow drifts during many winter storms,” she laughed. “We were really bunched into that car, but it got us through.”
“We met our physical education instructor Mrs. LaVonne Peterson (Mrs. Pete), who was Joyce’s first mentor. She was our fun teacher. She inspired in all her students the attitude that movement and activity were not only fun and important now, but also for life. She was herself, an inspiration.”
“Modern dancing was not allowed at Augsburg in those days so we had square dances and all school group activities designed by Mrs. Pete and organized by students in the physical education department. She was the only female physical education professor at Augsburg in the 60s and the women had only one sport, basketball. They were called Auggiettes or Little Auggies. What the heck is that?”
Karen studied Elementary Education with a minor in Physical Education. Joyce majored in Physical Education. After they graduated Joyce returned to Augsburg where Judy Olson, another of their classmates, was already teaching. According to Karen, the college was looking for a gymnastics instructor. Joyce was it. Little did they know how that hire would work out.
“Joyce didn’t really have any gymnastics experience but she put a team together. It was the first sport she coached. They were terrible, but they all learned a lot and had a good experience. And Joyce made sure they got their due.”
The Dawn of Title IX
This was before the advent of the federal law declaring that women must have equal access to sports. Joyce Pfaff pioneered the meaning of that law before it was enacted.
According to Karen, “If the men’s teams got money to go on a bus, the women had to find the money to get themselves to their competitions. Joyce was all for physical education equality. Whether an athlete or not, her mission was to make sure that women at Augsburg had all the opportunities to participate and better themselves.”
Then along came Title IX. And Karen reports, “Joyce ran with it!”
One of the stories she tells in Joyce’s efforts to equalize athletics for women is a story of running.
“She would invite the Dean to run with her. She’d run with him until he was breathing hard and she thought he was ready for serious talk or he was out of time. Then she would ask him for money or improvements for women’s programs. It often worked.”
For Joyce, physical education was both physical and mental. She advocated that everyone was a student first, then an athlete, and everyone should reward his or her body with exercise.
“She never wavered from her mission and vision that athletics or activity are for everyone. She made a big dent on the men. Over the years she had many encounters with the men’s programs and scheduling. Her positive and sometimes courageous attitude helped build the women’s athletic program of today. She never gave up!”
Giving in Joyce’s Honor
The idea to make a gift to Augsburg to honor Joyce came recently.
In Karen’s words, “Initially, I thought I would keep my estate planning idea to myself. But then I learned about Great Returns -the effort to increase Augsburg’s endowment and I thought, I can help do that! So I met with a committee of Joyce supporters, plus Donna McLean (of the Augsburg Advancement team) and Jeff Swenson ’79 (Athletic Director) and made it official. I’m giving a portion of my estate to help fund the Joyce Pfaff ’65 Endowment fund!”
The goal for the fund is to add $500,000 to the endowment.
Karen summed it up, “Joyce has dedicated her life’s work to all the women of Augsburg to improve their lives through physical education and movement. Her passion for the importance of lifetime activity and women’s sports can live on through this endowment. The goal of the fund will help convey to all students and faculty the importance of healthy exercise and to include it in their lifelong activity. The endowment gives us a chance to recognize Joyce’s efforts and encourage more people to follow her example.”