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Orville and Gertrude Hognander Endowment Fund

“I guess you could say that if it weren’t for Augsburg, I wouldn’t be here,” said Joe (Orville C.) Hognander, Jr. with a chuckle. The retired naval officer and private investor has deep Augsburg roots: his grandfather, Reverend Lars R. Lund, graduated from Augsburg Seminary in 1912 and his parents, Gertrude Lund and Orville Hognander, met during their Augsburg Class of 1936 freshman registration.

Reverend Lars R. Lund, in an oval-framed cabinet card photo
Reverend Lars R. Lund, ’12

Gertrude and Orville shared a lifelong love of music. Gertrude began playing the piano when she was five and subsequently played the organ in her father’s church while still in her teens. Orville, who also grew up surrounded by church music, supported his dad’s ministry by serving as announcer for the family’s weekly WDGY radio program of music and the spoken word. Joe recalls hearing classical music regularly in their home, especially from their complete collection of New York Philharmonic Orchestra’s 78 RPM records in the pre-FM radio days.

Gertrude Lund and Orville Hogander together in their home
Gertrude Lund and Orville Hognander

While students at Augsburg, both Gertrude and Orville were deeply involved in the newly formed choir, Gertrude as piano accompanist and Orville as the announcer/business manager. Most notably in 1935, he created and produced the “Hour Melodious,” a weekly radio program on WCCO featuring the 50-member choir. He also planned and arranged the choir’s first tour, which covered 20 concerts and more than 2,000 miles.

After Augsburg, the Hognanders served their communities in many ways. Gertrude became a teacher and music education supervisor in Escanaba, Michigan, before marrying Orville and moving to Minneapolis in the early 1940’s. She became organist and director of several church choirs and joined, among other groups, AAUW, the St. Louis Park Woman’s Cub, and the United Nations Association of Minnesota, eventually becoming president of those associations. In 1973, she received Augsburg’s Distinguished Alumni Award.

Orville began work for the Tennant Company as a salesman in the Detroit area, advancing rapidly to become vice president at age 31 and member of the Board of Directors eight years later. At the same time, he rose through the ranks of the National Sales Executives, becoming vice chairman in the early 1950’s. Sadly, at age 43 he suffered a major stroke that paralyzed his right side and required him to re-learn how to walk, talk, and write. Through great determination, he succeeded and was able to resume his responsibilities at Tennant, where he negotiated foreign business agreements that opened markets in Europe and Japan.

Joe (Orville C.) Hogander Jr. wears a suit and stands in an art gallery
Joe (Orville C.) Hognander Jr.

Joe recalls how his father gave great thought to where his money should go when he was no longer here. It was a difficult decision but in the end he chose to support those organizations and causes that had been of greatest importance to him during his life.

After he died in 1997, his will provided money to Augsburg College to create the Orville and Gertrude Hognander Endowment Fund, which specifies full tuition funding for an outstanding junior and senior in the Music Department. The department faculty selects the recipient based on past performance during their freshman and sophomore years at Augsburg or another college as well as their potential for future distinction.

“The scholarship’s goal is to provide a strong incentive to encourage and reward excellence for those in the music field,” noted Joe. “I have been very impressed with each one of the past winners.”

Estate Gift Supports Future of Choral Music at Augsburg

John SchwartzThe foundation for the career success and generosity of John Schwartz ’67 was laid early, in Lester Prairie, then a town of 1,000, 50 miles west of the Twin Cities. There, long before he pledged a substantial estate gift to fund Augsburg’s choral music, he grew up in a musical family, singing and playing piano, pipe organ, and percussion. There, to keep school activities such as student government, sports, band, and theater alive, everyone had to participate. And it was there that his parents seeded his commitment to education, hard work, mutual respect, and philanthropy.

“My father valued education because he never had it,” Schwartz says. His father, Norman, was in 8th grade when his mother died in childbirth; he quit school to help raise four younger siblings. But he was ambitious and built a life as a farm implement dealer, bulk propane distributor, inventor, and manufacturer. Buyers for his patented tip-down truck bed came from as far away as Oregon, Schwartz discovered years later while working there.

“When I was in high school, he told me that I should get a business degree because it prepares you for many things,” recalls Schwartz. He remembers sitting at the kitchen table one morning while his mother read a “hot jobs” article in the newspaper. “She told me that hospital administration was one of them. So when I took my ACT test and had to put down my future goal, I wrote ‘hospital administrator.’” The ACT supervisor saw it and scoffed aloud; formally educated hospital administrators were rare then, and what kind of young person would choose such a career anyway? A determined one, apparently.

John Schwarts poses with Auggie Eagle
John Schwartz on campus with Auggie Eagle in February.

Augsburg College was for Schwartz a natural fit: Lutheran, affordable, well-respected, and his best friend’s first choice. Though the diverse neighborhood initially made him nervous—“it certainly wasn’t Lester Prairie!”—Schwartz learned to love the downtown proximity, riverfront gatherings, and especially singing baritone in the Augsburg choir. The five weeks they spent touring Norway, Denmark, and Germany during his sophomore year were transformative. Continue reading “Estate Gift Supports Future of Choral Music at Augsburg”

A Year at Augsburg, and an Impact for Life

 

marlysmorlandIt took just one year for Augsburg to make its indelible mark on Marlys Morland ‘54, who has pledged a sizeable increase to the Marlys B. and Robert Backlund Morland Scholarship, established in 2011 as part of the couple’s estate plan.

“I really did like Augsburg. The Christian influence was so sincere, and faith entered into everything,” says Marlys. “I was there when Bernhard Chistensen was president. His wife used to come over to the dorm for an evening talk with us. They were just good, kind people.”

One thing she remembers about her year at Augsburg was a dentist’s visit to her health class, where he had to listen to student complaints about rising dental care costs. Coincidentally, she had to have three wisdom teeth removed that summer. The $150 bill meant that she had to drop out of school, even though she was working 20 hours a week at Swedish Hospital, making 93 cents an hour.

“I found out partway through the year that other college students only got 76 cents an hour, so I was lucky. But I never got a penny from my parents—they couldn’t afford it—and I knew I wasn’t going to be able to go back to school,” she says. Instead, she took a national Lutheran youth leader’s advice to move to Helena, Montana, where she discovered her love for working with young people and also taught adult Bible classes. She went on to become a parish worker in Portland, Oregon, where she met her husband. The couple settled in Newberg, Oregon, in 1971.

When the youngest of their three children entered school, Marlys finished her degree at Portland State University and taught elementary and junior high school for 25 years. She retired early to travel with her husband, Robert, until he died in 2008.

Thanks to her career and extended family experience, she understands the special challenges and struggles that even the most academically gifted students face. “We designed our Augsburg scholarship to support the StepUP program. We also support students who are majoring in Bible and planning to go on to seminary,” she says. “There is such a need these days. I don’t want them to have a lot of debt when they are ready to start their work.”

Marlys notes how much Augsburg and its student population have changed. She grew up near Alexandria in Holmes City, population 65, where “we went to the Swedish Lutheran Church. We knew people who went to the Norwegian Lutheran Church, and some who went to the Finnish Lutheran Church, but we thought the Germans were really different,” she recalls.

She embraces the Augsburg of today. “We meant well, but we didn’t think about helping the community. We were struggling just to take care of ourselves, and everyone was just like us,” she says. “Today students are reaching out and helping others in the community who aren’t just like them. That is so important.”

— Cathy Madison

Gift of Insurance Will Support Future Auggies

Purcell
Chris Purcell ’10

Whether in the world of commerce or philanthropy, Chris Purcell ’10 is not one to waste time. Since graduating, he has already tackled three big jobs, enough to preoccupy any young mover and shaker. Yet giving back has also been front and center, and he has had the foresight to designate life insurance policy proceeds to fund a full-ride scholarship for a future Auggie.

“Augsburg has done a lot for me, and I want to give back, especially financially since I was a beneficiary of financial aid,” he says. “Another way is to go back and network, and I encourage my classmates to do so, too. One of the most valuable things we can offer is our networks, to bring more Auggies into good companies.”

Purcell works for Amazon, most recently in Seattle as a buyer on the men’s fashion team, but soon in New York City as an advertising strategist. Amazon recruited him from Target, where he worked after a stint handling mergers and acquisitions for a now-defunct Minneapolis investment bank.

“I saw myself going out to Wall Street, so I started out as a finance major and then added economics,” says Purcell, who grew up in Northfield, the son of a carpenter and a middle school math teacher who strongly encouraged his educational aspirations. Recruited as a baseball player and the recipient of a Regents’ Scholarship, he loved moving to the big city and finding such a diverse, inclusive community within it.

“Augsburg feels much bigger than what it really is. You have a very small community right there on that three-square-block campus, but so much is going on all around you,” he says. He also discovered “phenomenal professors” such as Keith Gilsdorf and Stella Hofrenning, found a “very inspirational mentor” in Marc McIntosh, and treasures the formative advice he received from baseball coach Keith Bateman.

“He used to say, ‘Life’s not fair, I’m not fair, deal with it.’ Those words have helped immensely in getting me through tough situations,” says Purcell. “Augsburg helped me build my social abilities, which is extremely important in any corporate environment, and gave me critical reasoning ability. That’s the huge benefit of a liberal arts background. You learn things outside your main focus, and you learn to understand broad concepts as well as the specific issues you’re taught to deal with.”

His insurance gift will help a future student, preferably a baseball player with an interest in business, learn to navigate obstacles like the ones Purcell encountered when trying to break into the post-recession job market. Despite the bleak prospects, professors, mentor and coach urged him to keep fighting until he found something. That is exactly what he did.

“Augsburg set me up really well,” he adds. “Go Auggies!”

Endowed Scholarship Celebrates the Ecumenical

Paul and Diane Jacobson at Redeemer Lutheran.
Paul and Diane Jacobson at Redeemer Lutheran.

As a young girl raised Jewish in St. Louis, Missouri, Diane Levy Jacobson never imagined that she and her husband, Paul, might one day endow a scholarship for a Muslim student at Augsburg. But then she never imagined that she would teach Scripture, either. Or become a Christian, for that matter.

“Becoming a Lutheran biblical professor was certainly not in my life plan while I was growing up, and I’m sure I had no idea what a seminary was. God has a great sense of humor,” says Diane, professor emeritus at Luther Seminary, St. Paul, where she taught from 1982 to 2010.

By the time she got to Connecticut College, in New London, Connecticut, she decided to major in religion. Times were turbulent, and what was then a liberal protestant church championed civil rights and antiwar causes.

“It’s interesting right now with all the politics swirling, and it wasn’t all that different in the ‘60s. I got involved in the campus ministry, which was a large part of the political movement,” says Diane, a self-described searcher. “I felt very alive and in the middle of things. God works in mysterious ways!”

Diane earned a master’s degree in religion from Columbia University and a doctorate from Union Theological Seminary, where she met and married Paul Jacobson, a St. Olaf graduate and son of a Lutheran pastor. They attended a Lutheran church, where she taught Sunday school, yet she remained Jewish “because it seemed wrong not to.” A change of heart had occurred by the time her second son was born; she and her sons were baptized together.

“Then I became a super Lutheran,” she says with a chuckle. Diane was called to teach at Luther, so the family moved to Minnesota in 1982, where Paul pursued his music career as composer, flutist, and co-founder of the Lyra Baroque Orchestra. At Luther, Diane became the first woman to teach Bible at any Lutheran seminary in the country. A well-respected leader, frequent speaker, and author of numerous publications, she retired in February as director of the Book of Faith Initiative for the Evangelical Lutheran Church in America.

“I can’t imagine anything that would be more rewarding to do,” she says of her career. “It is quite a privilege to be a teacher of any sort, and it has been exciting to be part of the ELCA, the church, and education.” Continue reading “Endowed Scholarship Celebrates the Ecumenical”