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Professor Michael J. Lansing Featured in Smithsonian Magazine Story on the History of Wheaties

Smithsonian Magazine on July 26 published “How Wheaties Became the ‘Breakfast of Champions,” a story on the history of Wheaties cereal and its ties to athletics. Professor Michael J. Lansing, chair of Augsburg University’s Department of History, was one of the primary sources for the story. Lansing, who is working on a book on the history of the milling industry in Minnesota, spoke about the product development and marketing behind the cereal. He also noted that Major League Baseball first began broadcasting games on television, thanks to the influence of Wheaties, which was a major advertiser during both radio and television sports broadcasts.

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