A serial entrepreneur who relishes new challenges and opportunities to share his leadership expertise, John Fahlberg ’68 has not forgotten what it is like to work hard, play hard, and struggle to afford a college education. He and his wife have designated $375,000 as a planned gift to establish the John A. and Martha C. Fahlberg Scholarship, which will support students who have financial need and enjoy participating in extracurricular activities.

Extracurricular activities marked Fahlberg’s early life, but they were not always the fun kind. Yes, he played sports as far back as he can remember, and he was happy to serve as student council president and captain of the football team. But he also started pumping gas at his father’s filling station at age 13, shoveled snow, and did whatever odd jobs needed doing in the small town of Alexandria, where his family moved when he was in the third grade. He also spent a college summer as a spot welder on the assembly line at the Ford plant in St. Paul.

“I learned about the world of hard work at a very young age, and it stuck with me my whole life. I was very lucky. I chose the right parents,” says Fahlberg, who is now a business consultant and executive coach in Chapel Hill, North Carolina. “My dad was a stoic Swede and my mom an outgoing Norwegian. They married in the early ‘30s, during the Depression, and they had a rough life. They never got a chance to finish college, but they taught me great values.”

One of those values was education, of course. Sportsmanship was another. Both Fahlberg and his brother, ten years his senior, were very competitive and became outstanding athletes, following in their father’s footsteps. Fahlberg’s prowess in football and baseball attracted offers from several good liberal arts colleges. He chose Augsburg because he wanted to live in the “big city” and “hit it off immediately” with the late, legendary coach Edor Nelson ’38. A scholarship paid his tuition.

Fahlberg pitched baseball for the Auggies throughout his college years and earned several division honors as football quarterback. He was inducted into the Auggie Hall of Fame—a surprise he was not expecting—in 2001. “In retrospect, it was a great four years, and the late ‘60s was an interesting time, to say the least,” he says, recalling Seven Corners and the funky Cedar-Riverside neighborhood during that turbulent time. “I got a good education on all fronts.”

A business administration major, he grew fond of assistant professor Bruce Budge, who “really looked after us, really cared about us,” and treasured his connection with the late Jeroy Carlson ’48, “one of those genuinely great, warm human beings who supported any and all of us. He made the Augsburg experience a real plus.” These and other faculty members became a community of friends who shared the value system his parents had instilled in him: treating people fairly and well, respecting honesty and diligence, admitting mistakes, trying again after failing, doing the right thing no matter what.

Those values would also serve Fahlberg well in the business world. Getting a job was difficult in the late ‘60s, but a chance opening in the University of Minnesota’s MBA program gave him a degree and 15 job offers from around the country two years later. His financial planning and analytic skills took him to Exxon in Houston before friends eventually convinced him to move back to snow country. He joined Target, where he met his wife, Marty, and became director of accounting by the time he was 31. Preferring scrappy start-ups to large corporations, however, he quit to embark on an eclectic entrepreneurial journey that took him from freight services (Murphy Transportation) to supercomputers (Zycad, where he became CEO), retail signage (Insignia Systems), and golf courses (LinksCorp).

Tired of long winters at last, Fahlberg and his wife decamped to Chapel Hill 19 years ago, although they return to Alexandria every summer. He stays busy as an angel investor, a member of several boards, and a coach who helps young executives plumb their strengths and weaknesses.

“We all have our ups and downs, but I have always felt that if I do it right, even if I fail, then I will be all right. My Augsburg experience really helped me solidify my values and live my life. I have never wavered from that,” says Fahlberg. “I can’t think of anything better than to help students get into and get through Augsburg University.”

For Gracia ’66 and John ’65 Luoma, the Augsburg Sesquicentennial marks not only a milestone for the University, but also a time to honor their own family legacy. These frequent donors have decided to celebrate by fully funding the John K. and Gracia Nydahl Luoma Endowed Scholarship with a $100,000 cash gift.

“We wanted to be proactive in our estate planning. We wanted to see the fruits of our legacy before we died,” says Gracia, noting how financial help is essential for today’s young people. The scholarship will go to an undergraduate student who demonstrates financial need, academic achievement, and a commitment to vocational service, preferably in the Christian ministry, education, psychology, or medical fields.

“Emphasizing vocation for service has always been part of Augsburg’s vision,” John points out.

And Augsburg, adds Gracia, has long been “the family business, so to speak.” Born in Minneapolis to the Nydahl family, she recalls frequent outings to Augsburg events as a young child. Her grandfather Johannes, who emigrated from Norway in 1845, graduated from both Augsburg College and Augsburg Seminary, which he attended from 1883 to 1891. He became a professor of history and Norwegian before becoming Augsburg’s head librarian in 1920 and was also a member of the Augsburg Quartette, as was his son, Harold. Johannes and his wife, Tabitha, had six children, all of whom followed his footsteps, as have many other descendants. In fact, Augsburg recognized this “formative family” with a Distinguished Service Award in 2004.

“That I would attend Augsburg was never a question,” says Gracia, a math major who forged a career in computer science. Nor was it a question that she, as well as her prospective husband, would rank service high among their career goals. “Even in the business world, you can have a sense of service in vocation. You don’t have to be in a formal ministry to serve God and serve Christ,” she says.

John Luoma, the boy she first met in Luther League and later dated and married while in college, learned of Augsburg through his affiliation with Trinity Lutheran Church. In his quest to become a pastor, he never considered going elsewhere. Fully committed and active on campus, he was elected student body president in his senior year. After receiving his Ph.D. in theology, he served as a college and seminary professor and Lutheran parish pastor for more than 40 years.

“Augsburg was very formative for us in those years. It built on the values we’d had as young people, strengthening them, testing us, and preparing us very well for our vocations,” Gracia says.

The couple had two sons, both of whom also chose service vocations. Aaron, who died suddenly from an undiagnosed heart defect in 2015, was an occupational therapy assistant, international traveler, and frequent volunteer who worked with immigrants, refugees, and hospice patients. Jason is a clinical psychologist in Portland, Oregon. Neither had children.

“Our son is fine financially, and we have no grandchildren, which started me thinking: I would like to leave a legacy. Even on my mother’s side, there was always a commitment to service for others,” says Gracia.

The Luomas raised their family in Connecticut and Ohio before moving to their current residence in Lady Lake, Florida, but they return to Minnesota every summer to escape the heat. Now retired, they are able to visit Augsburg regularly, attending their class reunions and the annual Nydahl cousin reunion, usually timed to coincide with homecoming. They have reacquainted themselves with the current administration and reaffirmed their confidence in Augsburg’s vision. While the neighborhood and student population may have changed in recent years, the basic values have not.

“A lot of schools do not bring up their religious connection. I like that Augsburg is still proud of being a Lutheran college without being pushy about it,” says John, who has served on the ELCA Board of Education. Adds Gracia: “It has a unique place among Lutheran colleges. It does a lot to reach out to businesses and the community, and to make that connection between education and serving in an urban environment.”

She called herself Sandy Simpson from Spicer back then, and her journey from aspiring Willmar High School student to generous Augsburg University donor was as lively and adventurous as Sandra Simpson Phaup ’64 is today.

Her college-educated parents were trained as teachers, so it was no surprise that Phaup planned to go to college. But her first-choice school cost too much, and her enrollment at Lutheran Bible Institute was short-lived. Her goal of becoming a nurse landed her on the Augsburg campus, where she got a small scholarship and found a welcoming home she had not anticipated.

Imagine her surprise when a professor in the theater department allowed her to keep her bicycle in the old theater. “I found living in the city a little confining after being in the country, so she gave me a key,” recalls Phaup. “And I had Professor Philip Thompson for art, which I loved.”

Slowly but surely, she found her way. Though she had made a pact with her parents to earn a nursing degree, her sophomore chemistry class “felt like they were all speaking Russian—I never grasped it,” she says. So without consulting mom and dad, she transferred out, signing up for a 17th-century British literature class instead. English and teaching became her major and art her minor, but she also pursued an interest in Norwegian language and culture sparked by the Norwegian grandparent who moved in with the family while she was growing up. She read Nobel Prize writer Knut Hamsun and Ole Edvard Rölvaag’s Giants in the Earth. She carried a small notebook to record Norwegian words.

Her teachers picked up on her ongoing fascination. “When art topics were assigned, we didn’t get to pick. My friends got Monet and Renoir and I got Edvard Munch. I thought, ‘what am I going to do with this German expressionist?’ Two days before the paper was due, I hadn’t even started. I rode my bike to the Minneapolis library, checked the card catalogue, and found out he was Norwegian! I was so excited I did nothing but read about him,” she says. “It was life-changing. Augsburg professors know their students really well.”

As a sophomore, Phaup asked a Norwegian family friend in Spicer to help her move to Norway for a year, but her parents insisted that she finish college first. As a senior, she was registering for classes when a friend reported that their English professor had suggested she apply for a Fulbright scholarship. “What’s that?” was her first response. But she applied, was accepted, and arrived in Norway—“so focused and full of myself”—the following year. There she met relatives she hadn’t known existed as well as her husband-to-be, a Fulbright scholar pursuing an economics Ph.D.

At home in Arlington, Virginia, since 1976, Phaup earned a master’s degree and taught English and art for 30 years in England, Ohio, and Salem, Virginia, where her lively embrace of all study topics, from Bob Dylan to Allen Ginsberg, made her a favorite among students who still invite her to reunions. As a Kennedy Center teaching artist, she is occasionally invited to lead teacher workshops that integrate visuals arts and writing.

“I feel like I’ve really been blessed,” Phaup says, “and I thank Augsburg for making that happen. That’s why I have been donating every year.” She describes her gifts as an “offering of thanksgiving for what my experience was,” although she realizes that today’s students will have quite different experiences. “Augsburg is thriving where it is, serving a unique population, and I very much support the notion of serving that community,” she adds. “Augsburg is doing important work in the world.”