Bing tracking

COVID-19: Updates and Plans ›

Professor Tim Pippert Interviewed About Diversity Marketing in The Chronicle of Higher Education

Tim Pippert, Augsburg’s Joel Torstenson endowed professor of sociology, was recently interviewed for The Chronicle of Higher Education about how some colleges attempt to create the appearance of a more diverse student body than they actually have. The article cited a paper in which Pippert and his co-authors analyzed more than 10,000 photographs from the admissions brochures of 165 four-year colleges. The 2013 study found that Black students were overrepresented in admissions brochures by nearly twice their actual numbers on campuses.

One implication of the findings, Pippert said, is that over-representing minorities in marketing materials could hurt students who choose to attend colleges expecting more diversity than actually exists.

Read the full article in the Race on Campus newsletter.

Share this: