Edan Lepucki Archives - News and Media

‘Colbert Bump’ creates media frenzy for Stephan Eirik Clark

Posted on July 23, 2014May 3, 2023

Stephan Eirik Clark, left, is juggling lots of media since his book, Sweetness #9, garnered a “Colbert Bump” from Stephen Colbert, right. Photo courtesy of Salon.com

Augsburg Assistant Professor Stephan Eirik Clark has faced a slew of media since his debut novel, Sweetness #9, received the “Colbert Bump” on The Colbert Report. Edan Lepucki, also a debut novelist, mentioned Clark’s book during her interview by Stephen Colbert on his television show. The “Colbert Bump” is part of Colbert’s effort to raise awareness of and interest in new novels as part of Colbert’s frustration with Amazon. Since receiving the bump, Clark has garnered significant media attention for his reaction to garnering the bump and Clark also has been referenced in many other articles about the episode. In many instances, Augsburg College also has been mentioned since Clark is a faculty member for the Master of Fine Arts program. A small sampling of the coverage includes:

MinnPost.com – “The Colbert Bump” goes local
The New York Times – Giving Another Debut Author the Colbert Bump
Paste Magazine – Debut Author’s Novel Skyrockets to Bestseller…With Stephen Colbert’s Help
Salon.com – “It was an out-of-body experience’: Stephan Eirik Clark on his novel getting the “Colbert Bump“
Star Tribune
- St. Paul author Stephan Eirik Clark gets ‘Colbert bump’ for new novel
- Sweet, indeed. Stephan Eirik Clark’s ‘Sweetness #9’ gets a boost from ‘Colbert Bump’
USA Today – Book Buzz: Colbert gives another Hachette author a lift

Stephan Eirik Clark gets ‘Colbert Bump’ on The Colbert Report

Posted on July 23, 2014August 19, 2014

Augsburg Assistant Professor Stephan Eirik Clark’s book Sweetness #9 was mentioned on The Colbert Report as a debut novel that must be read. Stephen Colbert recently began a campaign to raise awareness of works by first-time novelists and that are published by independent booksellers. Clark’s book was singled out by author Edan Lepucki who was a guest on Colbert’s show. Clark teaches in Augsburg’s low-residency Master of Fine Arts program. Watch this segment of The Colbert Report to see Clark’s novel mentioned.