Inside Higher Ed recently interviewed Robert Gould, vice president for strategic enrollment management, about the shift in admissions counselors’ role under the Augsburg Applies to You platform and its direct admissions approach. Augsburg will welcome its first class admitted fully through direct admissions this fall.
The move reflects “a culture shift and a new operational model at the institution,” according to Inside Higher Ed. “Admissions counselors, traditionally the spokespeople for the university in enticing a student to apply and enroll, are shifting from their role from transactional to more of a student success coach.” This includes multiple touch-points after a student has been admitted to identify and prioritize financial and academic goals, provide personalized support, and build relationships.