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‘It Was Just Simple,’ Elsy-Marbeli Cruz-Parra ’27 Tells Forbes About Direct Admissions

ForbesForbes is the latest major media organization to highlight Augsburg’s leadership in coverage of the growing trend of direct admissions nationally. First-year biology major Elsy-Marbeli Cruz-Parra ’27 was interviewed for a Forbes ‘daily cover’ feature in late October. 

“By the end of October of 2022, based on her high school grades alone, she had been automatically admitted to 47 two-year or four-year colleges in Minnesota. “It was relieving,” says Cruz-Parra, the first in her family to attend college,” wrote reporter Emma Whitford.  

“Cruz was one of the lucky 7,340 students tapped to participate in the first year of Minnesota’s state-run direct admissions pilot program. “Hearing from other seniors who weren’t in the direct admissions program, they were like ‘You have that? God, I have to write essays and get recommendations’ … It was just simple. I had all my top colleges already there.” She’s now a freshman at Augsburg University, nine miles from her hometown of Richfield, following a pre-med track with a major in biology. She chose Augsburg because of its small class sizes, its location (she’s commuting), and because she received a $30,000 a year scholarship to attend.

Read the full piece in Forbes: “Hundreds Of Colleges Now Offer Automatic Admission To Students”

‘A Smoother Ramp and Transition to College’: Star Tribune Highlights Direct Admissions

Star Tribune logoAugsburg featured prominently in a recent article in the Star Tribune about direct admission in Minnesota. In addition to participating in the state of Minnesota’s direct admission pilot last fall, Augsburg became one of the first schools to move to direct admissions for all applicants (including through the Common App and Augsburg’s own application). Unlike many schools that still require traditional, multi-step applications, Augsburg’s application can be completed in under 10 minutes. 

Stephanie Ruckel, director of enrollment systems and analytics, spoke to reporter Liz Navratil about the impact of the direct admissions approach, which launched in Fall 2022 as part of the Augsburg Applies to You platform. 

“It’s not a mad dash to the finish line,” she said. “It’s just a smoother ramp and transition to college.”

According to the Star Tribune, “Ruckel estimated that the change freed up about 1,300 hours of admissions counselors’ time, making it easier for them to answer questions about financial aid, visit high schools or help students with disabilities develop plans for the new semester.”

Read more via the Star Tribune: Minnesota’s Direct Admissions program is changing how students apply to college

Augsburg University Statement on Supreme Court Decision to Strike Down Race-Conscious Admissions

Three students walk under leafy trees on the Augsburg campus towards a maroon banner that reads "Augsburg University"The Augsburg community is committed to intentional diversity in our life and work. This commitment aligns with our use of holistic application review and our direct admissions approach, launched in fall 2022. Because direct admissions does not consider race as a factor, Augsburg’s current admissions processes are unlikely to be affected by the SFFA v. Harvard/UNC ruling—despite potentially far-reaching impacts for higher education.

Augsburg’s experience with direct admissions may serve as a useful case study on alternative strategies to lower barriers for historically underrepresented and marginalized student populations following this decision. 

Media contact: Rachel Farris, farrisr@augsburg.edu

Augsburg Receives 2023 Eduventures Innovation Award

A woman and two men stand in front of a brick wall. The man in the middle is holding a plaque and smiling.Augsburg was among three universities recently honored for making bold moves to improve access, equity, and inclusion in higher education. Encoura, an educational data science and research organization,​ announced the winners of the annual Innovation Awards Program at Eduventures Summit 2023 in Boston, Massachusetts. 

Augsburg was recognized for the Augsburg Applies to You enrollment management approach, implemented in Fall 2022. This multi-pronged initiative seeks to create a more equitable and sustainable college admissions system through direct admissions, student success coaching, and inclusive academic belonging.

“Augsburg Applies to You aims to lower barriers, foster a culture of belonging, and ultimately change systems to address historically rooted inequities in higher education,” said Augsburg President Paul Pribbenow. “I want to recognize the courage and commitment of our strategic enrollment management division staff, every one of whom took ownership of the project and contributed to its successful launch this year.” 

Now in its seventh year, the Eduventures Innovation Awards Program honors organizations and teams that are shaping the future of higher education. Eduventures received a record number of submissions that showcased innovative and transformative projects this year. Entries are designed to identify higher education institutions that have demonstrated significant innovations when developing and deploying programs that impact enrollment, student experience, or outcomes. 

“More than ever, global society relies on innovation to help evolve humanity and make our lives more productive, healthy, and equitable,” said Cara Quackenbush, Encoura’s executive vice president of research. “We are thrilled to be honoring the institutions that have created new, actionable, and innovative programs that are changing the landscape for higher education and their shared commitment of serving their student bodies and the larger community.”

Read the full announcement from Encoura or learn more about Augsburg Applies to You.

Augsburg Direct Admissions Promotes Relationships, Says Inside Higher Ed

Inside Higher Ed recently interviewed Robert Gould, vice president for strategic enrollment management, about the shift in admissions counselors’ role under the Augsburg Applies to You platform and its direct admissions approach. Augsburg will welcome its first class admitted fully through direct admissions this fall.

The move reflects “a culture shift and a new operational model at the institution,” according to Inside Higher Ed. “Admissions counselors, traditionally the spokespeople for the university in enticing a student to apply and enroll, are shifting from their role from transactional to more of a student success coach.” This includes multiple touch-points after a student has been admitted to identify and prioritize financial and academic goals, provide personalized support, and build relationships.

Read the full article on Inside Higher Ed: Augsburg Direct Admissions Promotes Relationships for Incoming Students

‘It’s a Good Year’: Inside Higher Ed Highlights Augsburg’s Success With Direct Admissions

Inside Higher Ed logo:  white text on orange backgroundOn National College Decision Day, Inside Higher Ed published the latest in a series of articles examining direct admissions as a new trend shaping higher education enrollment management.

“All year, Inside Higher Ed has been watching Augsburg University, which is one of the few colleges to admit all its students this year through direct admissions,” wrote editor Scott Jaschik. Robert Gould, vice president of strategic enrollment management, cited increases in deposits, students of color, Pell Grant-eligible students, and male students in the first year of the Augsburg Applies to You direct admissions model. At the same time, the academic profile of the incoming class is slightly higher than last year’s.

“Gould said his message for others in admissions is very simple: “copy and adapt” what Augsburg has done.”

Read the full article on Inside Higher Ed: For Direct Admissions Pioneers, It’s a Good Year

Augsburg Represents Minnesota in Common App Direct Admissions Pilot

Today, Common App announced the 2022-2023 launch of its direct admissions pilot, which aims to flip the script on college admissions and offer proactive admission to college-interested students. 

“Direct admissions is about changing the narrative of a college education from one of scarcity to one of opportunity,  by ensuring students know that college opportunity is an abundant resource—and one that’s available to them,” said Jenny Rickard, President and CEO of Common App. “No waiting, no wondering if the institution is looking for a specific set of characteristics. While we’re still in the early stages of this pilot, we’re excited about the potential of this work to help more students pursue a college education.”

Common App has piloted a direct admissions program since 2021, offering admission to students who created a Common App account and provided enough academic information– but had not yet completed all of their open applications. The latest iteration of the pilot offered admission to 18,000 students at six participating institutions, and over 800 students accepted the offer. Results showed the impacts of the intervention were strongest for Black or African American, Latinx, and first-generation students. 

For the third round of the pilot, Common App and 14 participating institutions reached out to nearly 30,000 students with direct admission offers. Augsburg is the only school in Minnesota selected to participate in this year’s pilot. 

“Our institutional commitments to equity and inclusion require that we work to transform inequitable systems in higher education,” said Robert Gould, Augsburg’s vice president for strategic enrollment management. “We jumped at the opportunity to pilot direct admissions through the Common App as part of a comprehensive new approach we call Augsburg Applies to You.

“Moving away from a gatekeeper model of admissions means we can connect with students who thought college was out of reach. It gives our counselors more capacity to support students through the college selection process and cultivate a sense of belonging even before they set foot on campus.”

About Augsburg

Augsburg University offers more than 50 undergraduate majors and 11 graduate degrees to approximately 3,200 students of diverse backgrounds at its campus in the vibrant center of the Twin Cities and nearby Rochester, Minnesota, location. Augsburg educates students to be informed citizens, thoughtful stewards, critical thinkers, and responsible leaders. An Augsburg education is defined by excellence in the liberal arts and professional studies, guided by the faith and values of the Lutheran church, and shaped by its urban and global settings. To learn more, visit augsburg.edu/about.

About Common App

Common App is a not-for-profit member organization committed to the pursuit of access, equity, and integrity in the college admission process. Each year, more than one million students, one-third of whom are first-generation, apply to college through the Common App’s online application. In January 2019, the Common App united with Reach Higher, the college access and success campaign started by former First Lady Michelle Obama during her time at the White House. By joining forces, Common App and Reach Higher accelerated progress toward our joint goal of supporting all students, especially low-income and first-generation students, in achieving their higher education dreams. Founded in 1975, Common App serves over 1,000 member colleges and universities worldwide. To learn more, visit commonapp.org and follow @CommonApp and #CommonApp on social media.

Podcast: Augsburg Enrollment Leaders Talk College Access

Headshots of Robert Gould and Stephanie Ruckel on a green and orange background with white text reading, "Enrollment Edge: the enrollmentFUEL podcast. Episode 45: Robert Gould & Stephanie Ruckel"Robert Gould, vice president for strategic enrollment management, and Stephanie Ruckel, director of admissions operations, joined host Jay Fedje as featured guests on a recent episode of the Enrollment Edge podcast by enrollmentFUEL. 

The episode focused on the power of direct admissions—a simplified approach in which students are admitted based on high school GPA, in some cases before they have even applied—to break down college access barriers. 

“Essentially, what we’re trying to do is remove as many barriers as we can for students, and give them the most options to enroll in whatever institution is a good place for them,” said Ruckel. “When you start thinking about the student’s perspective, you can start questioning the [admissions] process a little bit differently. Why are we requiring these things? How are we using this data? Are we using this information? 

“The challenge in doing this is really stripping down the application—making sure we are collecting what we need to collect, but keeping it as simple as possible.”

Augsburg’s participation in pilot programs with the Minnesota Office of Higher Education and the Common App, as well as significant changes to the Augsburg application itself, puts the university at the leading edge of this new policy movement. 

“I want to credit the whole team,” said Gould. “We’ve literally taken the admissions process and the system and changed it in one cycle. We had some good thoughts about how it fulfilled our mission as an enrollment division, but I think more importantly, people had the appetite for it—wanting to build deeper relationships and wanting to eliminate barriers for all students.”

Listen to the episode here: Direct Admission: Unpacking College Access

The Wall Street Journal Highlights Augsburg’s Admissions Approach

The Wall Street Journal wordmark in black text.The Wall Street Journal highlighted Augsburg’s efforts to streamline and simplify the admissions process in a recent article about the growth of direct admissions. 

“Augsburg University in Minnesota is participating in direct-admission pilots with the Common Application and with the state of Minnesota, and cut its own application to be completed in an average of seven minutes,” noted reporter Melissa Korn. 

The piece quotes a Richfield high school senior who received several college offers through Direct Admissions Minnesota, the state’s pilot program. Augsburg has already connected with 184 students through the state pilot, nearly half of whom weren’t previously on the school’s radar. As of early November, the shift to direct admissions has accompanied a 44% increase in applications over last year.  

Read the full article in: More Colleges Offering Admission to Students Who Never Applied