Augsburg Applies to You Archives - News and Media

‘It Was Just Simple,’ Elsy-Marbeli Cruz-Parra ’27 Tells Forbes About Direct Admissions

Posted on November 3, 2023March 4, 2024

Forbes Forbes is the latest major media organization to highlight Augsburg’s leadership in coverage of the growing trend of direct admissions nationally. First-year biology major Elsy-Marbeli Cruz-Parra ’27 was interviewed for a Forbes ‘daily cover’ feature in late October.

“By the end of October of 2022, based on her high school grades alone, she had been automatically admitted to 47 two-year or four-year colleges in Minnesota. “It was relieving,” says Cruz-Parra, the first in her family to attend college,” wrote reporter Emma Whitford.

“Cruz was one of the lucky 7,340 students tapped to participate in the first year of Minnesota’s state-run direct admissions pilot program. “Hearing from other seniors who weren’t in the direct admissions program, they were like ‘You have that? God, I have to write essays and get recommendations’ … It was just simple. I had all my top colleges already there.” She’s now a freshman at Augsburg University, nine miles from her hometown of Richfield, following a pre-med track with a major in biology. She chose Augsburg because of its small class sizes, its location (she’s commuting), and because she received a $30,000 a year scholarship to attend.

Read the full piece in Forbes: “Hundreds Of Colleges Now Offer Automatic Admission To Students”

‘A Smoother Ramp and Transition to College’: Star Tribune Highlights Direct Admissions

Posted on October 27, 2023

Augsburg featured prominently in a recent article in the Star Tribune about direct admission in Minnesota. In addition to participating in the state of Minnesota’s direct admission pilot last fall, Augsburg became one of the first schools to move to direct admissions for all applicants (including through the Common App and Augsburg’s own application). Unlike many schools that still require traditional, multi-step applications, Augsburg’s application can be completed in under 10 minutes.

Stephanie Ruckel, director of enrollment systems and analytics, spoke to reporter Liz Navratil about the impact of the direct admissions approach, which launched in Fall 2022 as part of the Augsburg Applies to You platform.

“It’s not a mad dash to the finish line,” she said. “It’s just a smoother ramp and transition to college.”

According to the Star Tribune, “Ruckel estimated that the change freed up about 1,300 hours of admissions counselors’ time, making it easier for them to answer questions about financial aid, visit high schools or help students with disabilities develop plans for the new semester.”

Augsburg Receives 2023 Eduventures Innovation Award

Posted on June 20, 2023June 21, 2023

Augsburg was among three universities recently honored for making bold moves to improve access, equity, and inclusion in higher education. Encoura, an educational data science and research organization, announced the winners of the annual Innovation Awards Program at Eduventures Summit 2023 in Boston, Massachusetts.

Augsburg was recognized for the Augsburg Applies to You enrollment management approach, implemented in Fall 2022. This multi-pronged initiative seeks to create a more equitable and sustainable college admissions system through direct admissions, student success coaching, and inclusive academic belonging.

“Augsburg Applies to You aims to lower barriers, foster a culture of belonging, and ultimately change systems to address historically rooted inequities in higher education,” said Augsburg President Paul Pribbenow. “I want to recognize the courage and commitment of our strategic enrollment management division staff, every one of whom took ownership of the project and contributed to its successful launch this year.”

Now in its seventh year, the Eduventures Innovation Awards Program honors organizations and teams that are shaping the future of higher education. Eduventures received a record number of submissions that showcased innovative and transformative projects this year. Entries are designed to identify higher education institutions that have demonstrated significant innovations when developing and deploying programs that impact enrollment, student experience, or outcomes.

“More than ever, global society relies on innovation to help evolve humanity and make our lives more productive, healthy, and equitable,” said Cara Quackenbush, Encoura’s executive vice president of research. “We are thrilled to be honoring the institutions that have created new, actionable, and innovative programs that are changing the landscape for higher education and their shared commitment of serving their student bodies and the larger community.”

Read the full announcement from Encoura or learn more about Augsburg Applies to You.

Augsburg “Isn’t Waiting” on Direct Admissions, Reports Inside Higher Ed

Posted on October 24, 2022October 24, 2022

Inside Higher Ed recently featured Augsburg in a piece on the growth of direct admissions. While the article cites Minnesota as one of the states with the most movement toward direct admissions this year, Augsburg stands out for its comprehensive move away from traditional admissions practices.

“Augsburg admissions counselors are shifting their time from reviewing applications to talking to those admitted about the university and what the students hope to accomplish there. Those are the discussions that motivated many of them to become admissions counselors,” according to Robert Gould, vice president for strategic enrollment management.

“It’s a dream come true,” Gould said.

The piece was the latest in a series on direct admissions in higher education. Read the full article in Inside Higher Ed: Direct Admissions Takes Off.

Learn more about Augsburg Applies to You, Augsburg’s new belonging-centered enrollment approach.