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Augsburg Direct Admissions Promotes Relationships, Says Inside Higher Ed

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Inside Higher Ed recently interviewed Robert Gould, vice president for strategic enrollment management, about the shift in admissions counselors’ role under the Augsburg Applies to You platform and its direct admissions approach. Augsburg will welcome its first class admitted fully through direct admissions this fall.

The move reflects “a culture shift and a new operational model at the institution,” according to Inside Higher Ed. “Admissions counselors, traditionally the spokespeople for the university in enticing a student to apply and enroll, are shifting from their role from transactional to more of a student success coach.” This includes multiple touch-points after a student has been admitted to identify and prioritize financial and academic goals, provide personalized support, and build relationships.

Read the full article on Inside Higher Ed: Augsburg Direct Admissions Promotes Relationships for Incoming Students

‘It’s a Good Year’: Inside Higher Ed Highlights Augsburg’s Success With Direct Admissions

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Inside Higher Ed logo: white text on orange backgroundOn National College Decision Day, Inside Higher Ed published the latest in a series of articles examining direct admissions as a new trend shaping higher education enrollment management.

“All year, Inside Higher Ed has been watching Augsburg University, which is one of the few colleges to admit all its students this year through direct admissions,” wrote editor Scott Jaschik. Robert Gould, vice president of strategic enrollment management, cited increases in deposits, students of color, Pell Grant-eligible students, and male students in the first year of the Augsburg Applies to You direct admissions model. At the same time, the academic profile of the incoming class is slightly higher than last year’s.

“Gould said his message for others in admissions is very simple: “copy and adapt” what Augsburg has done.”

Read the full article on Inside Higher Ed: For Direct Admissions Pioneers, It’s a Good Year

Inside Higher Ed Spotlights Augsburg’s New Admissions Approach

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Inside HIgher EdRobert Gould, vice president for strategic enrollment management, recently spoke to Inside Higher Ed about Augsburg’s participation in a Minnesota direct admission pilot program. Through the program, students in 50 high schools will be automatically admitted to participating colleges and universities based on GPA. 

This move is part of a broader shift at Augsburg from a “gatekeeper” model of admissions to an enrollment experience focused on student belonging. Going forward, Gould said, admissions counselors will have more time to spend on outreach, financial aid, and supporting students rather than evaluating them. 

“Part of the mission here is supporting democracy,” he said. “This is about sharing power.”

The piece was the latest in a series on direct admissions in higher education. Read the full article in Inside Higher Ed: Direct Admissions Takes Off

StepUP program featured on higher education site

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step_upOn Dec. 18, Augsburg’s StepUP program was featured in a story on Inside Higher Ed, a daily online news site for higher education.

Interviews with StepUP student Anne Thompson and director Patrice Salmeri highlight how Augsburg’s 10-year-old program supports students in recovery from chemical addiction. Setting Augsburg’s program apart from recovery programs in other colleges are the successes of the residential program on campus; the extent of counselor and peer support; and the academic support services available, such as tutoring, that continually provide support to students. Continue reading “StepUP program featured on higher education site” →